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Digital Marketing

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Talk About a Term that's Wide in Scope...
Here’s how Wikipedia defines Digital Marketing: “Marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.”
That is a mouthful for sure.
In much simpler terms it encompasses the majority of where your customers and prospects live, work, and play.
How can we be so sure?
Stop and look around. Did you check your email? How about your phone? Did you post a picture of the burrito you just ate to Facebook while you were having lunch in your new favorite restaurant? Did you Tweet about a new pair of headphones? Or maybe you played some Candy Crush or whatever the hot mobile game du-jour is at the moment?
You get the point. Essentially the entire world has gone digital and uses mobile devices. And as such marketers have too for the obvious reason that is where their customers and prospects reside.

In discussing B2C Marketing, we make reference to the fact that “human beings have a tendency to over-complicate things.”
The fact is the world is a digital one and will remain that way for the rest of time, if not longer. Marketers who want to be successful will be wise to focus their efforts on all things digital.
Now of course there is much to it than that, starting with having the ability and knowing how to deliver a cross-channel marketing experience in the digital space. But make no mistake about it: Marketers need to become, if they are not already, true masters of the art and science of Marketing.
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