Personalized B2C marketing
Turn data into customer loyalty with B2C marketing
As our world continues to change, everyone needs a little help now and then. And that means your customers do, too. So go ahead—lend a hand. Get to know your customers better than they know themselves so you can create connections that count.
Interested in personalized B2B marketing?
Personalization pays in B2C marketing
Today, customer relationship building calls for personalization—at scale. Automatically provide the right message in the moments that matter with Oracle CX Marketing.
Four keys to marketing success
Amplify your impact
Marketing automation frees up time to win customers in the experience economy. Here’s a guide to help you bring the noise—and not get lost in it.
Get the Marketing Success guide (PDF)
The path to CX excellence
Know where to start
Countless micromoments create relevant and authentic customer experiences. To improve them all at the speed of change—plan to adapt. Find out more about the journey all B2C marketers must take.
Read the blog
Investing in digital marketing
Think like your CIO
Wondering whether to invest in a marketing platform? It's a big decision. Learn the answers to some common questions to help you decide if Oracle CX Marketing is the right solution for you.
Read the FAQs (PDF)