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Oracle Responsys’ program orchestration is a simple but powerful canvas for marketers to orchestrate individual customer experiences across digital marketing channels, including email, mobile, display, and social. Marketers can now create consumer paths that are self-directed and drive higher conversion rates.
Avoid customer journeys to nowhere. Most customer journey tools use static email segments and non real-time data to inform the customer the path. Oracle Responsys allows the marketer to pipe in real-time behavioral data to inform the customer experience, allowing the customer to dictate the path that’s right for them based on their actions.
Test and optimize to iterate, rather than rebuild, your campaigns. Marketers know the story. They create a campaign with a set of steps for the consumer to follow, but more often than not, the consumer deviates from that current path. Program Orchestration features rich testing and optimization tools that allow you to quickly adapt to the consumer path and ensure long-term success.
Oracle Responsys A/B testing capabilities make our content optimization seamless. We increased efficiency by applying an automated messaging approach that was triggered by ongoing user behavior, instead of using recurring broadcast campaigns.—Ofir Platner, Head of Online Marketing Operations & Analytics, PowToon
Our newly redesigned customer e-newsletter is a valuable channel to help us serve and know our customers better than anyone else.—Wilhelm De Salvo, Senior Digital Channels Specialist, Telstra