Use actionable insights derived from digital analytics to refine your marketing to better speak to your customers’ needs, interests, and preferences
From lead generation to campaign measurement—a modern best practice transforms marketing for today’s digital world. Here are samples of Oracle’s key modern best practices for data-driven marketing. To see more details, click on each section below.
“Responsys allows us to feed the data through the platform and quickly find a way to execute upon that to drive business value.” (1:28)
“I can see every dollar we spend, ab-test that, decide what’s the best way to have the conversation with that customer, and move them finally decide to talk to a Mack dealer.” (0:50)