From lead generation to campaign measurement—a modern best practice transforms marketing for today’s digital world. Here are samples of Oracle’s key modern best practices for data-driven marketing. To see more details, click on each section below.
“One of our greatest success is being able to deliver campaigns across the network.” (00:55)
– Julie Mandu, Head of Customer Experience Kenya Airways
DocuSign Manages Dozens of Campaigns with Eloqua
“We used The Five Tenets of Modern Marketing to design dozens of nurture campaigns that boosted revenue, tripled the pipeline, and reduced churn with a 23% increase in sales conversions.” (2:52)
— Meagen Eisenberg, VP of Demand Generation, DocuSign