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Oracle’s Siebel Enterprise Marketing

Efficient and Effective Cash Management

Oracle's Siebel Enterprise Marketing is a comprehensive closed-loop solution that empowers B2B and B2C organizations across industries to achieve excellence in marketing. Tailored to the needs of business and consumer marketers across more than 20 industries, the Siebel Enterprise Marketing Suite delivers actionable insight to all members of the marketing organization.

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    Drag n Drop Loyalty Program Designer.

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    Drag n Drop Loyalty Promotions Designer.

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    Siebel catalog view on mobile devices.


Siebel Email Marketing

Oracle's Siebel Email Marketing enables organizations to take advantage of the superior economics of e-mail, while building customer trust, respecting their preferences, and creating profitable relationships. A comprehensive, permission-based and scalable e-mail marketing solution, Siebel Email Marketing is fully integrated across all customer touch points.

  • Achieve more rapid ROI with embedded best practices
  • Gain real-time visibility into e-mail marketing performance
  • Supports the entire e-mail marketing process
  • Create lasting and profitable customer relationships
  • Achieve higher response rates, lower opt-out rates, and higher conversion rates
  • Synchronize e-mail efforts with other marketing communications
Data sheet: Permission-Based E-mail Marketing (PDF)

Siebel Web Marketing

Oracle's Siebel Web Marketing enables you to leverage the customer information gathered from Web interactions to deliver highly personalized Web offers and dynamic Web surveys that are fully synchronized with marketing efforts in more traditional channels. Fully integrated with Siebel Marketing, Siebel Web Marketing contributes to a complete, closed-loop solution for the planning, creation, execution, and analysis of targeted campaigns across all customer touch points.

  • Improve marketing results with targeted Web offers
  • Synchronize Web offers with other marketing efforts
  • Leverage customer information to deliver personalized Web offers
  • Revamp Web offers based on real-time information
  • Turn more prospects into buyers
Data sheet: Siebel Web Marketing (PDF)

Siebel Events Management

Oracle's Siebel Events Management is a complete solution for planning and executing a wide range of events, including seminars, product demonstrations, trade shows, conferences, and sporting events. It enables you to efficiently manage everything from planning to post-event results analysis, with fast follow-up on all event-generated leads. Siebel Events Management also offers an out-of-the-box and fully configurable events Web site for online registration and payment.

  • Increase ROI for event-based marketing programs
  • Maintain the quality of marketing events, while reducing costs
  • Expertly manage the entire process, from planning to results analysis
  • Quickly route sales leads to the right channels
  • Reduce event support cost with online registration and payment

Siebel Loyalty Management

Oracle's Siebel Loyalty Management enables organizations to create loyalty campaigns without the help of IT staff. It delivers a full range of analytics, marketing, and service capabilities that help you better understand each customer's lifetime value and design service levels and promotions that maximize the potential of all your customer relationships.

  • Provide a centralized view and point of control for monitoring Field Service activities to increase productivity and reduce costs
  • Ensure adequate staffing and on-time arrival of field service personnel for improved customer satisfaction
  • Diagnose symptoms and potential resolution for service calls before dispatching field service resources to prevent unnecessary service calls

Siebel Campaign/Dialogue Management

Oracle's Siebel Campaign/Dialogue Management streamlines the planning, execution, and budgeting of personalized, permission-based campaigns. It provides integrated workflow and collaboration capabilities for campaign approval and execution; financial modeling to optimize allocation of marketing dollars; and a marketing command center to track campaigns across the enterprise.

  • Automate and streamline key marketing processes
  • Manage activities more effectively with a common platform across brands and regions
  • Gain visibility into marketing performance and spending across the enterprise
  • Improve quality with best-practice processes
  • Optimize marketing investments with insight into past performance
  • Align global spending with corporate objectives and priorities

Siebel Marketing Resource Management

Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.

  • Speed Resolution with Complete Information Access—Enable agents to access and update complete customer, product, and service request information.
  • Respond Quickly to Last-Minute Schedule Changes—Provide agents with updated schedules while on the road. Enable agents to anticipate additional requests with complete information about all installed products.
  • Replenish Parts Based on Actual Inventory Levels——Enable agents to view parts on hand, order new parts, and view order status to reduce costs associated with over- and under-stocking.
  • Speed Billing Cycles——Enable agents to record time, labor, materials, and expenses upon job completion, so billing process begins even before agent returns.

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