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Siebel Campaign/Dialogue Management
Oracle's Siebel Campaign/Dialogue Management streamlines the planning, execution, and budgeting of personalized, permission-based campaigns. It provides integrated workflow and collaboration capabilities for campaign approval and execution; financial modeling to optimize allocation of marketing dollars; and a marketing command center to track campaigns across the enterprise.
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- Campaign Management: Shorten planning and development cycles
- Permission-based Marketing: Create personalized campaigns across channels
- Targeted Email Campaigns: Leverage the Internet to acquire new customers and build customer loyalty
- Profitable Interaction Centers: Combine Siebel Marketing with Siebel Contact Center to improve outbound telemarketing and inbound call handling
- Field Conversion Rates: Ensure the effectiveness of field sales campaigns
- Joint Marketing: Leverage business partners to maximize sales and marketing opportunities