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Complete Campaign Planning and Management
Oracle’s Siebel Campaign Management and Dialogue Manager streamline the planning, execution, and budgeting of personalized, permission-based campaigns. They provide integrated workflow and collaboration capabilities for campaign approval and execution, financial modeling to optimize allocation of marketing dollars, and a marketing command center to track campaigns across the enterprise.
Key Features
- Campaign management: Shorten planning and development cycles
- Permission-based marketing: Create personalized campaigns across channels
- Targeted email campaigns: Leverage the internet to acquire new customers and build customer loyalty
- Profitable interaction centers: Combine Siebel Marketing with Siebel Contact Center to improve outbound telemarketing and inbound call handling
- Field conversion rates: Ensure the effectiveness of field sales campaigns
- Joint marketing: Leverage business partners to maximize sales and marketing opportunities
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