How Does Modern Marketing Work?
Personalize customer experiences. Engage ideal customers. Demonstrate marketing’s value and ROI. Run campaigns to acquire and retain with loyalty and advocacy. Deliver messages across display advertising, content, email, mobile, and social on a single marketing cloud platform. That’s how Modern Marketing works.
Creating Ideal Customers
Modern Marketers at leading brands are creating ideal customers. They are personalizing every digital experience to increase engagement, advocacy, and revenue. Connect people and processes to cross-channel, content, and social marketing with Data Management. Target, engage, convert, analyze, and use marketing technology and expertise to reach business or consumer audiences.
It’s simpler than it sounds. Big data is a big deal, but how do you use it? Unify your marketing data to deliver relevant content across every digital channel. Improve paid media conversions by aligning your strategy with interactions on owned and earned channels. Optimize your marketing budget by creating ideal customer personas using millions of profiles and Do it all on an enterprise-ready platform that simplifies and activates data so you can focus on what’s truly important—customer relationships.
The New Face of Modern Marketing
The new face of creative and marketing leadership is digital, powerful, and uses advanced technology to level the playing field and change the game. These Modern Marketers measure success by results and engage in meaningful relationships with partners, customers, and each other. They are creating ideal customers by personalizing every digital marketing experience to increase engagement, advocacy, and revenue.
Related resoures: CMO Corner [blog]
The CMO Corner offers practical resources for the Modern Marketing leader – including benchmark research on market trends.