Provide personalized experiences to convert more shoppers
Capture and unify all customer interactions into a comprehensive customer profile. Apply AI and machine learning to determine the next best experience and activate that it at the moment of need with Oracle Unity Customer Data Platform (CDP).
How retailers can benefit from Unity Customer Data Platform
01Gain a 360-degree view of every customer
Deliver highly personalized omnichannel experiences through a single view of customer interactions across advertising, marketing, sales, customer service, and ecommerce.
02Improve customer retention and loyalty
Keep customers happy, engaged, and loyal by rewarding them for their interactions. Personalize at every touchpoint and address —in real time—certain actions, such as shopping cart abandonment and advertising/promotion suppression.
03Reduce cost per conversion
Provide the best possible experiences using the power of AI and machine learning to intelligently guide customers to complete a purchase.
Blog: How to get to know your customer and make every interaction count
04Increase cross-sell and upsell opportunities
Deliver timely, relevant, and contextually aware promotions and experiences at the exact point in time that customers are most receptive. Maximize customer lifetime value.
Mazda Motor Europe boosts campaign results with Oracle
The European headquarters of Mazda Motor Corporation synchronized its marketing capabilities across all markets. Mazda’s streamlined campaign execution boosts email open rates.
Unity Customer Data Platform features
Have the most up-to-date information about your customers and respond to their needs in real time.
Unified customer profile
Simplify and connect all of your online, offline, first-, second-, and third-party datasources into a dynamic, unified customer profile.
Omnichannel profile enrichment
Understand your customers at a deeper level across all channels through key indicators such as propensity to churn and customer lifetime value.
Smart segmentation
Increase customer engagement and loyalty through intelligent segmentation that targets intent and aligns it to relevant messaging.
Omnichannel shopper analytics
Measure engagement using AI and machine learning. Model, predict, and recommend the best customer experiences and improve customer lifetime value.
Personalize experiences at scale
Create, deploy, and analyze an optimal brand experience for every customer while maintaining context across the entire customer journey.
Retail-specific data model
Leverage a data model built specifically for retail and a metadata-driven architecture that you can fully configure and customize.
See how the right CDP lets you create and activate unique CX in real time, at scale.
Defining the customer data platform and why you should care
Abbas Makhdum, Director of Product Marketing, Oracle
Today, many customer data platforms fall short. A true enterprise CDP has power. It can deliver true intelligence and drive your business forward. It all comes down unified customer profiles, customer data enrichment, customer analytics, and so much more.
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