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Founded in May 2002, MegaFon is the only Russian telecommunications provider with a network that spans all of Russia, as well as the Republics of Abkhazia, South Ossetia, and Tajikistan. The company was the first in the country to launch 3G commercial operations. It is now Russia’s top provider of mobile internet solutions, and is ranked second highest for the number of active communications subscribers—with 62.8 million at the end of 2011, representing a 9.6% increase from the previous year.
Building on its growth, MegaFon recently acquired Synterra, a Russian mobile carrier. Following the acquisition, the acquired company’s billing information was in eight separate regional billing systems across Russia. To sustain growth in the multiple fixed and wireless segments, MegaFon needed a data-centric IT architecture for multiple disparate databases, to ensure accurate, trusted, and timely data for all corporate departments. For example, MegaFon wanted the ability to create smart marketing campaigns built on mobile subscriber profile data with real-time response analysis, so it could facilitate growth by maximizing conversion rates and average revenue per user.
MegaFon deployed Oracle Golden Gate 11g to extract billions of monthly transactions from eight regional billing systems. The data was integrated and centralized onto Oracle Database 11g, Enterprise Edition, and distributed to business-critical subsystems for revenue, fraud, and security analysis. As a result, MegaFon achieved more sophisticated, business-specific analysis for billing and customer data, to improve business decisions, facilitate more targeted customer marketing, and provide for ongoing growth.
MegaFon chose Oracle solutions because of performance, ease of implementation and use, scalability and agile management. The solution suite also lowers total cost of ownership, as a single MegaFon engineer maintains the entire Oracle GoldenGate 11g infrastructure.
“Concurrent with MegaFon’s goal to offer its customers the greatest potential for modern communications by investing in cutting-edge technologies, Oracle provided a solid technology foundation that helped us bring new offerings to the market, outperform the competition with more sophisticated business planning, and provide outstanding customer service while doing so,” said Alexander Bocharov, head of analytical systems development, MegaFon.
MegaFon easily completed the implementation on budget, with minimal systems performance optimization required.