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Customer Intelligence Platform for Real-Time Customer Experience

Oracle CX Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in artificial intelligence (AI) and machine learning, Oracle CX Unity derives and delivers timely intelligence about your customers so you can optimize their brand experience across marketing, sales, and service. Embedded within Oracle Customer Experience Cloud, Oracle CX Unity is open and extensible for integrating actionable intelligence into partner and ecosystem applications for the fastest time to value.

Learn more about CDP.
Redefining Customer Intelligence

CX Unity Enables Seamless Experiences and Hyperpersonalization

Entire Customer Experience

Complete Customer Understanding

  • Unifies the end-to-end customer experience platform across marketing, sales, and service
  • Complete customer understanding across channels and devices
  • Built for enterprise CX professionals
Faster Time to Value

Faster Time to Value

  • Embedded in Oracle CX Cloud for faster time to value
  • Prebuilt schemas, attributes, and segments
  • Open and extensible to integrate intelligence into partner and ecosystem applications
Highly Predictive and Intelligent

Highly Predictive and Intelligent

  • AI-powered applications that predict and prescribe the next-best experience
  • Powerful, actionable CX analytics
  • Driven by massive data volumes from Oracle Data Cloud and enriched with third-party attributes
Built for Your Industry

Built for Your Industry

  • Personalized consumer marketing at scale
  • Accelerated account-based marketing (ABM) for B2B companies
  • Industry orientation with packaged vertical schemas

CX Unity

Latest News and Industry Insights

Article
CMOs: Put Down the Journey Maps and Think Data First

Once the standard for digital marketing, “journey maps” are being displaced by intelligent data platforms that do much more than prescribe responses when customers open emails, click on ads, or request demos.

Article
Oracle Gets into the CDP Game with Oracle CX Unity

At its flagship Oracle OpenWorld conference, the company introduced the Oracle CX Unity customer data platform to connect disparate data sources into a single, seamless view of the customer.

Article
Oracle Launches Oracle CX Unity for Customer Data Management

Oracle announced Oracle CX Unity, a unique approach to managing customer data that enables organizations to deliver an experience that is timely, relevant, and consistent across known and unknown interactions.

Blog
CX Unity In Action: Integrating Data Silos to Unleash Greater Customer Experiences

Today’s empowered customer interacts with a brand on their own terms. As a result, creating a better customer experience is what distinguishes winning companies from the rest.

Blog
Oracle CX Unity Redefines Customer Intelligence

Oracle CX Unity is a new customer intelligence platform that will be embedded within Oracle Customer Experience. It will enable contextually rich individualized engagements by connecting data, intelligence, and outcomes across the entire customer experience.

Blog
My Story of Customer Service Misery and How CX Unity Would Cure It

This is a real-life example of what we are building Oracle CX Unity to solve. Oracle CX Unity enables CX professionals to deliver contextually aware and highly personalized experiences that delight customers whenever and however they engage with the brand. The result is improved customer satisfaction and greater customer lifetime value.