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Oracle CX Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in artificial intelligence (AI) and machine learning, Oracle CX Unity derives and delivers timely intelligence about your customers so you can optimize their brand experience across marketing, sales, and service. Embedded within Oracle Customer Experience Cloud, Oracle CX Unity is open and extensible for integrating actionable intelligence into partner and ecosystem applications for the fastest time to value.
Once the standard for digital marketing, “journey maps” are being displaced by intelligent data platforms that do much more than prescribe responses when customers open emails, click on ads, or request demos.
At its flagship Oracle OpenWorld conference, the company introduced the Oracle CX Unity customer data platform to connect disparate data sources into a single, seamless view of the customer.
Oracle announced Oracle CX Unity, a unique approach to managing customer data that enables organizations to deliver an experience that is timely, relevant, and consistent across known and unknown interactions.
Today’s empowered customer interacts with a brand on their own terms. As a result, creating a better customer experience is what distinguishes winning companies from the rest.
Oracle CX Unity is a new customer intelligence platform that will be embedded within Oracle Customer Experience. It will enable contextually rich individualized engagements by connecting data, intelligence, and outcomes across the entire customer experience.
This is a real-life example of what we are building Oracle CX Unity to solve. Oracle CX Unity enables CX professionals to deliver contextually aware and highly personalized experiences that delight customers whenever and however they engage with the brand. The result is improved customer satisfaction and greater customer lifetime value.