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Clean, complete and enriched customer data is the backbone of your business. Data quality provides marketing, sales and service with a customer profile they can trust, and it's the foundation that enables brands to harness the full potential of AI.
The Golden Master Record
Inaccurate or incomplete customer data leads to wasted time, selling to companies that are not a good fit. Sales Operations needs accurate location and firmographic data for territory management, Sales Managers need curated data to analyze and grow their total addressable market. Sales reps depend on precise data to understand and prioritize their prospects.
Every hour, hundreds of business contacts change roles, companies change addresses, and contact information becomes out-of-date. It’s mission-critical that service teams have accurate, updated customer data in order to provide a great service experience.
Quality customer data is the fuel that runs account-based marketing, effective targeting and campaign segmentation. Marketing teams depend on all types of data to successfully drive quality leads including demographic, firmographic and technographic data as well as real-time account signals.
Artificial intelligence can surface incredible business insights, but they will only be useful if you’re starting with quality data. Bad data can’t be used to surface valuable insights, but great data will deliver business-changing results.
Create a single, shared 360-degree view of the customer across applications with profiles, relationships, classifications, source system references, hierarchies, links, and more. Clean and dedupe your customer data and speed the process of adding new data with auto-fill capabilities that draw from 3rd party sources for accuracy and completeness.
Getting complete, verified customer data into the hands of your sales team has never been easier. With Oracle Data as a Service, company, contact and location data is accessible directly within Oracle CX Sales, drawing from the highest quality 3rd party data sources automatically.
Cleanse, match, and enrich your sales data with AI-sourced company data and signals using AI-sourced, human-verified company data. DataFox offers access to the most modern company dataset powered by natural-language processing and machine learning.