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  3. Unity

Engage fans digitally by connecting cross-channel data with Oracle Unity Customer Data Platform

Without a data strategy, turning customer information into actionable insights can feel like driving with your eyes closed. Watch this on-demand webinar to learn how the Fédération Internationale de Volleyball (FIVB) leverages behavioral intelligence to create digital content, keeping fans watching while in-person matches are paused.

Benefits of using a customer data platform (CDP)

See more features

360-degree customer profiles

Understand customer needs in real time by connecting CRM and back-office data to create unique customer profiles.

Learn more about Oracle Unity Customer Data Platform

Identity stitching

Maintain accurate, actionable customer profiles by linking individual identities across devices, channels, and domains.

Learn more about identity resolution

Real-time decisioning

Engage customers in the moment with real-time behavioral insights powered by artificial intelligence and machine learning.

Learn more about behavioral intelligence

Cross-channel orchestration

Deliver consistent, personalized experiences throughout the customer journey on their preferred channels.

Learn more about Oracle Infinity Behavioral Intelligence

Oracle Unity unlocks the value of customer data

Connected data
Learn how to engage customers with relevant experiences powered by integrated CRM and back-office data.
Read the blog post
Connected Data
Identity stitching
Watch this video to learn how identity resolution enables the one-to-one experiences customers crave.
Watch video (12:23)
Identity stitching
Real-time decisioning
In this on-demand webinar, learn how to uncover actionable insights in your data using AI-powered visual analytics.
Watch the webinar (45:25)
Real-time decisioning

Additional Oracle Unity CDP resources

Video

How Oracle Unity Customer Data Platform works with DMPs

Blog post

Three reasons to build behavioral intelligence with Oracle Infinity Behavioral Intelligence

Video

Hear what consumers want from their data

Video

Reconnect with B2B customers through data

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