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Popularne pytania

Oracle Partner Relationship Management

Manage and grow your partner sales channel at scale. Onboard the best partners and create a complete, connected partner experience with tools that enable joint end-to-end marketing, sales, service, and account management.

Discover Oracle Partner Relationship Management.

Explore Partner Relationship Management

Custom partner portals

Develop a custom portal where channel managers and partners can collaborate on lead-to-quote management, business planning, request-to-claim workflows, and more.

Branded experience

Offer a flexible partner portal to deliver personalized channel management and a branded user interface. Your brand matters, whether it’s your brand or a partner representing it.

Channel manager experience

Understand and optimize your partner’s performance in a complex and evolving environment. Oracle helps your channel managers offer a complete view into partner performance and the overall channel program performance.

Lead-to-close management

Increase results and empower your channel partners with a complete set of tools from onboarding and joint marketing collateral to lead, opportunity, and quote management tools in an easy-to-use system.

Collaborate and evaluate feedback

Access and leverage analytics to intelligently adjust your partner strategy and execution. Collect and provide feedback on customer experience and channel performance across all your partners.

Partner recruiting and onboarding

Recruit, score, assess, and onboard new partners easily. Once onboarded, deliver approved cobranded marketing material to partners to drive better results. Because time to result is critical for brands and partners alike.

Channel program design

Create a win-win relationship between you and your partners. Collaborate with partners to create efficient, mutually beneficial channel programs.

Recruitment campaigns

Proper partner management means always finding new partners to build upon your previous success. Oracle makes it easy to recruit and onboard new partners.

Partner assessments

Evaluate and determine the best partners to drive the business results you require and desire. Successful partner managers understand the need for constant monitoring and results evaluation.

Channel administration

Channel setup and administration will always be a necessary piece of a successful partner stragegy. Easily assign managers, delegate partner sellers administrative tasks, and create and assign territories.

Efficient onboarding

Easily approve good partners, initiate onboarding tasks and deliver brand, process, and training content all from a single interface. Onboard new partners quickly and improve the overall time to productivity.

Joint go-to-market and cobranding tools

Collaborate on plans, provide market development funds (MDF), and approve MDF requests. Identify top performers with connected business intelligence tools, evaluate MDF spend versus return, and assess and revamp compensation plans.

Business plan development

Align your partner plans to your business goals. Collaborate with your partners to define plans for key accounts, top products, and joint marketing initiatives.

Market development funds

Approve, disburse, and track the ROI of market development funds.

Customer partner finder

Help customers discover the right partner with the customer-facing partner finder.

Customer feedback

Survey customers to assess how well partners represent your brand. Get insights on areas for improvement.

Lead-to-order management

Enable partners to claim, qualify, and convert leads, create quotes, and capture orders more efficiently.

Lead management

Seamlessly pass along marketing qualified leads with engagement intelligence, or assign new leads for partners to qualify and claim.

Opportunity management

Facilitate deal registration and approvals, track progress of partner opportunities, and help advance stalled deals.

AI-guided selling

Provide partners with AI-driven win-probability scores, next-best actions, account prioritization, and smart talking points.

Configure, price, and quote

Empower channel partners to configure and create accurate quotes, and approve them quickly.

Order capture

Enable simple, intuitive order capture for resellers and distributors.

Integrated customer support

Inspire and enable your partners to provide excellent, on-brand customer support to joint customers.

Knowledge management

Help your partners troubleshoot on behalf of their customers with consistent access to knowledge articles.

Service request insights

Expose service history to partners so they are better prepared to engage and serve customers.

Customer support

Increase customer satisfaction by enabling partners to log service requests on behalf of customers, and collaborate with you for quick resolutions.

Partner support

Improve your partner satisfaction by allowing partners to log service requests to get help with their own deals, processes. or technical issues.

Business intelligence and analytics

Optimize your partner program and overall ROI by identifying your top performing partners with connected business intelligence tools, evaluating MDF spend versus return, and assessing and revamping compensation plans.

Performance dashboards

Identify top performing partners with connected business intelligence.

MDF analysis

Understand your marketing development investments by evaluating spend versus return, sales speed and execution, and end customer satisfaction with all of your partners.

Incentive management

Actively manage partner incentives for optimal results. Present partner earnings transparently, evaluate and revamp compensation plans, and reward top performers to incentivize the behaviors that support your business goals.

Partner feedback

Better understand which partners are satisfied with your partner program and which should have your focus for improvement. Easily survey partners to assess overall satisfaction and map steps for improvement.

Panasonic logo

Partner Relationship Management customer success

Panasonic uses Oracle Cloud CX to better manage sales pipelines, execute marketing campaigns, convert leads, and deliver exceptional service.

Key benefits

  • Improve deal results

    Connected customer intelligence gives your partners and channel managers a complete customer view so that they can make informed decisions.

    Video: The path to peak sales performance (1:10)

  • Execute successful partner programs

    Recruit, onboard, retain, and incentivize the best partners. Use data and intelligence to grow your business and deliver the best experience.

  • Streamline partner engagement

    Simplify partner engagement with fully integrated lead management, sales, quoting, and customer service support.

    Video: Integrated sales, service, and marketing (2:35)

Key benefits


Partner Relationship Management

Oracle Partner Relationship Management provides sales, service, compensation, and delegated administration capabilities to channel partners.



Many additional services available. For pricing information, contact us.


Partner Relationship Management Made Smarter—How to Maximize Partner Experience and Engagement

Indrajit Sen, Director, Sales Cloud Product Management

The channel’s fiscal impact and influence continues to grow, and no matter the size, vendors must rethink their approach to partner management and engagement.

Read the complete post

Featured blogs

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CX Sales Release readiness

CX Sales Release readiness

Get up to speed on the latest Oracle CX Sales release and ensure that your upgrade is a success. Review the latest features for partner relationship management, including capability overviews, business benefits, setup considerations, and usage tips.

Additional information

Documentation library

Documentation library

The Oracle CX Sales Help Center provides documentation and tutorials covering sales force automation, sales planning and performance management, partner relationship management, and more.

Cloud Customer Connect

Cloud Customer Connect

Cloud Customer Connect, Oracle's premier online cloud community is specifically designed to promote peer-to-peer collaboration and sharing of best practices, enable members to keep pace with product strategy, and provide a cloud solution feedback channel directly to Oracle development. Members benefit by leveraging the collective knowledge of Oracle Cloud customers and product experts.

Cloud learning

Develop your Partner Relationship Management skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

Cloud Marketplace

Cloud Marketplace

Power innovation with partner applications and services available through Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

You may also be interested in…

Sales Force Automation

AI-driven sales automation

Sales Planning & Performance Management

Manage quotas, territories, and incentive compensation

Configure, Price, Quote (CPQ)

Boost revenue and streamline sales processes

Customer Data Management

Customer data quality and enrichment

Pierwsze kroki

Zamów wersję demo

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Obejrzyj prezentację

Poznaj aplikację Sales i inne aplikacje Cloud CX samodzielnie.


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