Oracle Eloqua’s marketing automation approach to lead scoring and management provides marketers with the strongest platform of tools to capitalize on a buyer’s true intent while effectively driving revenue. With goals to increase speed to lead and drive the highest lead yield quality, marketers can ensure they deliver the highest volume of quality leads into the hands of sales—simple and powerful.
Through Oracle Marketing Automation you don’t have to sacrifice sophistication for simplicity.
Leverage rich profile data throughout the sales cycle and aggregate profile data in one central, easily accessible location for marketing and sales.
Automatically scale your lead scoring as your business grows and ensure complete alignment with sales.
Run multiple lead scoring models on a single contact while building the most robust lead score.