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Compare Magento’s Commerce strategy to Oracle Commerce Cloud and the Oracle Cloud CX Suite strategy.
Oracle Commerce Cloud Overview
Learn why Oracle Commerce Cloud provides the omnichannel experiences, performance, scalability, flexibility, and customer insights you need to innovate and grow quickly.
5 Reasons to Choose Oracle Commerce Cloud over Magento Commerce
|Oracle Commerce Cloud||Magento Commerce Cloud|
|Create experiences optimized for mobile and tablet||Yes. Oracle Commerce Cloud includes 60+ mobile-first, natively responsive storefront widgets to get up and running quickly. Business users can easily create optimized experiences across sites for different device viewports.||No. While Magento's layouts are responsive, business users can't create and test specific experiences per device viewport without developer intervention. Business user control of layouts per device/viewport requires Adobe Experience Manager.|
|Complete drag and drag experience management||Yes. Business-user preferred pixel-level brand controls leverage drag-and-drop widgets and WYSIWYG editing to control the full layout experience across all site pages including checkout and search result pages.||No. Magento relies on an acquired third-party extension (Bluefoot) to provide limited drag and drop capabilities for only certain areas of select site pages. Other changes must be made by developers, or requires the addition of Adobe Experience Manager.|
|Native A/B testing and experimentation capabilities||Yes. Digital commerce teams can start testing while building their storefront. Tests can also be targeted to specific audiences and are supported across the entire site experience. Tests can include up to 20 custom goals.||No. This functionality requires paying for and integrating with Adobe Test and Target or other third-party tools.|
|AI-driven personalization||Yes. Commerce Cloud uses Adaptive Intelligent Offers to enable marketers to personalize sites upon first page visit for anonymous shoppers. Offers are adjusted in real-time based on click streams, similar audiences, marketer-defined policies, and other data from Oracle Data Cloud. Place offers anywhere on the site without any coding via out-of-the-box widgets.||No. Magento provides no artificial intelligence capabilities forcing merchants to use dated, manual personalization methods which are ineffective and not scalable.|
|Native automated product recommendations||Yes. Commerce Cloud includes an automated recommendations engine which adapts with each shopper click. Marketers can define various recommendation strategies without the need for expensive third-party products.||No, Magento relies on third-party integrations for automated recommendations. This increases subscription and maintenance costs, plus it requires marketers to learn and use a separate tool.|
|Theme modification via admin tool||Yes, themes can be modified directly from the business user tools of Oracle Commerce Cloud. Business users can change background, button, navigation, typography properties, and more to rebrand or launch new sites quickly.||No. Themes must be modified by a developer as part of a deployment process.|
|Selective publishing for all content and configuration changes||Yes. All aspects of the site functionality, experience, and configuration can be published via a schedule or selectively.||No. Business users can only schedule changes to a small subset of content within a restrictive campaign by date. Many content, experience, and configuration changes cannot be scheduled and require IT intervention.|
|AI-driven search||Yes. Search results can be personalized to show the most relevant product first. AI search is informed by Oracle Data Cloud, click stream data, and first party data. Search can be boosted or constrained by merchandiser policies.||No. Magento offers no AI search. Search relevancy is controlled by developers.|
|Drag and drop search relevancy control||Yes. Business users can influence the order of the search result by dragging and dropping product attributes. Attributes can also be weighted. Additionally, business users can provide separate relevancy controls for the type ahead search box.||No. Search relevancy is controlled by developers using Elastic Search. Business users have limited control of search results in the Magento admin tool. Separate controls cannot be applied the type ahead search box. Changes cannot be scheduled.|
|Type ahead search with product images||Yes. Oracle Commerce Cloud type ahead search natively displays product images to increase engagement and conversion.||No. Magento requires developer intervention to control type ahead search display.|
|Multi-select search facets||Yes. Oracle Commerce Cloud enables shoppers to select multiple values in a single search facet when shopping on the storefront.||No. This capability requires third-party extensions and development.|
|Automatic facet value ordering||Yes. Oracle Commerce Cloud orders facet values by statistical significance. For example, facet values can be configured to place the most relevant facet values first based on the search term, saving merchandisers time and creating a better experience.||No. Search relevancy is controlled by developers using Elastic Search.|
|Promotions and Pricing Management|
|AI-driven promotions||Yes. Promotions can be displayed to shoppers automatically based on shopper intent as determined by Oracle Adaptive Intelligent Offers.||No. Magento provides no AI capabilities to control the customer experience.|
|Advanced promotions||Yes. Business users can easily create advanced promotions at the item, order, and shipping levels with intuitive templates. Gift with Purchase (GWP) and other advanced promotions are supported natively.||No. Magento requires third-party extensions created by developers for Gift with Purchase (GWP) and other advanced promotion types.|
|Promotion stacking and exclusion rules||Yes. Oracle Commerce Cloud allows multiple promotions to be applied to an order. Business users can specify which promotions maybe used together and which ones are excluded.||No. Magento requires third-party extensions to support multiple promotion codes per order. Magento has a primitive method of applying a promotion based on numeric priority which doesn't support combinability rules. There is no concept of promotion stacking and exclusion rules.|
|External pricing and promotions||Yes. Oracle Commerce Cloud includes webhooks to leverage external pricing and promotion engines without customization.||No. Magento requires customization or extension to use external engines.|
|Platform, Security, and Integration|
|World-class cloud security||Yes. The Oracle Cloud security model is second to none. Because Oracle Commerce Cloud is SaaS, Oracle is responsible for almost all levels (PaaS, SaaS, and IaaS) of security operations to protect data including: apps, OS, virtualization, network, infrastructure, and physical.||No. Magento does not have a strong reputation as a secure platform mostly due to its open source PaaS model. With Magento Commerce Cloud, merchants are responsible for applying Magento security patches and updates.|
|True all-in-one cloud environment (IaaS, PaaS, SaaS)||Yes.||No. Costly to maintain extensions and add-ons lead to hidden costs over time. Magento relies on third-party vendors for major cloud components related to performance and support.|
|Straightforward ecommerce replatform process||Yes. Many merchants can launch a mobile-first storefront with complete creative flexibility in as fast as 8 weeks.||No. Magento Commerce Cloud is not immediately available to Magento 1.x merchants. Merchants must first pay to replatform to Commerce (aka Enterprise Edition 2.x.)|
|Clear integration strategy||Yes. Oracle Commerce Cloud is API-first will full REST APIs and webhooks to ease integration.||No. Your staff will have to prioritize and manage integrations without full REST API or webhook support from Magento.|
Business-user preferred pixel-level brand controls leverage WYSIWYG, drag-and-drop storefront, and experience design.
|No. Magento's PaaS strategy focuses on developer enablement. The business user will realize the storefront experience their developers create.
When implemented with Adobe Experience Manager, business users need to leverage multiple tools to control the experience.
|Clear pricing model||Yes. Choose from two simple all-in-one cloud pricing models: usage or revenue share.||No. The "Annual Cloud Fee" is a combination of usage predictions, Cloud add-ons, and revenue share.|
|Order Management and Payments|
|Scheduled and recurring orders||Yes. Oracle Commerce Cloud supports scheduled and recurring orders natively.||No. Magento requires customization and third-party extensions.|
|Split Payments||Yes. Oracle Commerce Cloud supports the ability to split an order across multiple payment methods.||No. Magento requires customization and third-party extensions.|
|Shop on behalf of customer||Yes. Oracle Commerce Cloud includes an Agent Console which allows customer service agent to browse the site as a current customer.||No. While Magento offers an interface for customer service agents, they are not able to shop the website on behalf of a customer. This requires third-party extensions.|
|Unified digital experience / CX products||Yes. Oracle Commerce Cloud is part of the market's most complete CX suite. It shares the same user interface and technology platform with other Oracle CX Cloud products, namely Marketing Cloud, Loyalty Cloud, and Engagement Cloud for a single source of customer data and enhanced intelligence.||No. Magento, while part of Adobe, is built on a separate technology stack and offers different user interfaces than other Adobe products. Magento is PHP based while Adobe is based on Java.|
|Assisted selling tablet application||Yes. Oracle Commerce Cloud includes a tablet application designed for in store associates.||No. Magento relies on third-party extensions and applications.|
|Advanced B2B capabilities||Yes. Oracle Commerce Cloud supports advanced B2B capabilities such as punchout, quoting, contract management, delegated administration, and order approvals.||No. While Magento provides some native B2B capabilities, they require third-party extensions for advanced functionality like punchout, order approvals, and the ability to associate contacts to multiple accounts.|
|Localized storefront and business user tools||Yes. Oracle Commerce Cloud's storefront and admin tool are localized natively in 30+ languages to support global commerce.||No. Magento relies on language packs developed by third-parties to localize the storefront and admin tool. These language packs are not widely available for Magento 2.x.|
If you’re a merchant using Magento 1.x Enterprise Edition, moving to Magento 2.x is essentially a replatforming project. Merchants need to completely rewrite and redesign their site themes. All extensions, customizations, and integrations must be written for Magento 2.x. This extensive migration process requires trained and certified Magento 2 deployment specialists.
Modern SaaS applications like Oracle Commerce Cloud are designed with architectures to safeguard merchants from these types of costly upgrade processes when moving between versions. If a merchant migrates from Magento 1.x to Magento 2.x, there is nothing safeguarding them from having to go through a similar process when Magento Commerce decides to release another version.
In today’s competitive, modern retail industry, the conversation is about transforming your business and leveraging the complete cloud to reach your growth goals. So if you’re going to replatform anyway, why not consider moving to a true, complete cloud platform?
Oracle specializes in everything IT, innovation, and R&D so merchants can focus on what they do best. Merchants interested in a truly integrated and unified commerce platform should look no further than Oracle Commerce Cloud. There’s no outsourcing of any element of the Oracle Cloud (IaaS, PaaS, and SaaS). And because everything belongs to Oracle, cost structures remain flexible to fit any budget.
Oracle Commerce Cloud’s philosophy is guided by four key principles:
IT professionals say their top concerns for adopting cloud are related to security. Many Magento merchants have realized challenges with maintaining a consistent security posture because much of this security responsibility falls on them. In 2015, Magento installations accounted for 85% of all compromised ecommerce systems.
Today, the Oracle Cloud operates in 19 countries. It averages about 30 million daily users accessing various Oracle Cloud Services as well as custom workloads hosted on our IaaS and PaaS. Oracle has 70,000+ enterprise tenants on our Cloud, averaging in total about 50 billion daily cloud transactions.
Oracle runs some of the most sophisticated Security Operations Centers in the industry today, employing Info Sec professionals globally. They detect, respond and automate advanced threat detection and remediation workflows, working closely with our Global Information Security, Product Security and Legal teams to continuously protect our customer data in real time.
Every minute spent building Magento instances, securing them, paying to replatform their technology from one enterprise edition to another, and maintaining their technology is a minute not spent focused on business growth goals. It’s time to change the conversation away from IT building and updating Magento commerce technology and start talking about true business transformation led by the capital expenditure and TCO savings of Oracle Commerce Cloud.
Oracle Commerce Cloud puts the power into the hands of business marketers and merchandisers to execute on their modern customer experience strategies while empowering an IT staff to optimize performance. Built on a modern SaaS architecture and backed by 20 years of leading ecommerce expertise, it provides the omnichannel experiences, speed, scalability, pricing, and customer insights to innovate and grow.