Capture and unify all customer interactions into a comprehensive customer profile. Apply AI and machine learning to determine the next best experience and activate that it at the moment of need with Oracle Unity Customer Data Platform (CDP).
Deliver highly personalized omnichannel experiences through a single view of customer interactions across advertising, marketing, sales, customer service, and ecommerce.
Keep customers happy, engaged, and loyal by rewarding them for their interactions. Personalize at every touchpoint and address —in real time—certain actions, such as shopping cart abandonment and advertising/promotion suppression.
Provide the best possible experiences using the power of AI and machine learning to intelligently guide customers to complete a purchase.
Blog: How to get to know your customer and make every interaction count
Deliver timely, relevant, and contextually aware promotions and experiences at the exact point in time that customers are most receptive. Maximize customer lifetime value.
The European headquarters of Mazda Motor Corporation synchronized its marketing capabilities across all markets. Mazda’s streamlined campaign execution boosts email open rates.
Have the most up-to-date information about your customers and respond to their needs in real time.
Simplify and connect all of your online, offline, first-, second-, and third-party datasources into a dynamic, unified customer profile.
Understand your customers at a deeper level across all channels through key indicators such as propensity to churn and customer lifetime value.
Increase customer engagement and loyalty through intelligent segmentation that targets intent and aligns it to relevant messaging.
Measure engagement using AI and machine learning. Model, predict, and recommend the best customer experiences and improve customer lifetime value.
Create, deploy, and analyze an optimal brand experience for every customer while maintaining context across the entire customer journey.
Leverage a data model built specifically for retail and a metadata-driven architecture that you can fully configure and customize.
Abbas Makhdum, Director of Product Marketing, Oracle
Today, many customer data platforms fall short. A true enterprise CDP has power. It can deliver true intelligence and drive your business forward. It all comes down unified customer profiles, customer data enrichment, customer analytics, and so much more.Read the full post
Deliver omnichannel marketing campaigns that drive conversions.
A unified ecommerce solution to help you enrich your customer’s shopping experiences.
Build and customize marketing communications for your shoppers based on data-driven insights.
Engage and deepen relationships with your most valuable shoppers.
See the full suite of solutions and cloud services available for our retail customers.
Create highly relevant shopping experiences by optimizing and personalizing your customer’s experience in real-time.