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Email marketers still face the challenge of leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing across disparate marketing channels. Oracle Responsys features award-winning email marketing capabilities that drive conversions, deepen the customer relationship, and reduce messaging fragmentation. Because Responsys email is orchestrated alongside other marketing channels—such as mobile, web, display, and social—it resonates with more consumers and drives long-term value.
Most email marketers face a tough choice: Invest in a complex messaging solution that personalizes messages but requires technical help, or purchase a simple solution that's easy to use but requires a lot of work to manage.
The good news is Oracle Responsys delivers the best of both worlds, so marketers can focus on email strategy and planning.
Our newly redesigned customer e-newsletter is a valuable channel to help us serve and know our customers better than anyone else.—Wilhelm De Salvo, Senior Digital Channels Specialist, Telstra