Oracle Modern Best Practice for Marketing

Modern Marketing for the CMO
Modern Marketing for the CMO

Establish connections to create ideal customers and drive revenue by combining cross-channel, content, and social marketing with data management.

Five Secrets to Increasing Marketing Conversion Rates
Five Secrets to Increasing Marketing Conversion Rates

Are you truly reaping the benefits of modern marketing technology?

Oracle Modern Best Practice
Oracle Modern Best Practice

Achieve radically superior results, drive digital transformation, and grow confidently.

Drive Greater Campaign Success with Marketing Measurement
Drive Greater Campaign Success

Leading companies set the foundation for creating exemplary marketing campaigns.

Create Compelling Content
Create Compelling Content

Capture the attention of customers at every stage of the buying cycle. Create and deliver messages that resonate in context.

Transform Your Marketing Processes

From lead generation to campaign measurement—a modern best practice transforms marketing for today’s digital world. Here are samples of Oracle’s key modern best practices for data-driven marketing. To see more details, click on each section below.

Kenya Airways Drives Revenue with Oracle CX Cloud
Kenya Airways Drives Revenue with Oracle CX Cloud

One of our greatest success is being able to deliver campaigns across the network. (00:55)

– Julie Mandu, Head of Customer Experience Kenya Airways
DocuSign Manages Dozens of Campaigns with Eloqua
DocuSign Manages Dozens of Campaigns with Eloqua

We used The Five Tenets of Modern Marketing to design dozens of nurture campaigns that boosted revenue, tripled the pipeline, and reduced churn with a 23% increase in sales conversions. (2:52)

— Meagen Eisenberg, VP of Demand Generation, DocuSign


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