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The Next Decade of Mobile Innovation
Oracle's Digital Spaces Monetization (DSM) solution addresses the challenge marketers face to create new revenue sources. It enables marketers to deliver targeted services, products, and third-party deals to mobile phones in real time based on where users are at the moment of that interaction. An airport could increase revenue by detecting a traveler who is running late for his flight based on departure time, current location, and waiting times at security, then offer him fast-track access through a paid deal.
Offering customers a customized promotional deal based on their web browsing history could provide another revenue source.
Millions of people transit annually through retail stores, airports, train stations, city centers, stadiums, and university campuses with high revenue potential for new services through wayfinding and other location-based processes.
DSM combines Oracle's leadership in cloud marketing with mobility and Internet of Things (IoT) capabilities to deliver the next generation of contextual marketing. The result is a platform that enables marketers and global brands to monetize the presence or transit of millions of people in targeted spaces.
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Key Business BenefitsCan you create new revenue sources by delivering targeted services, products and third-party deals to consumers mobile devices in real time?
- Net-new revenue per customer based on people location and real-time physical context
- Cross-channel sales and marketing execution integrated with people location in real time
- Increased customer loyalty leading to higher revenue per customer
- Knowledge-data platform created on how millions use the premises
- Better customer experience with more targeted and personalized services
- Increased business continuity capabilities with automation reaction to events using IoT
- Scalable solution based on proven Oracle Cloud portfolio and performance