The Next Decade of Mobile Innovation

As the industry transforms, Oracle provides the most comprehensive cloud portfolio for the retail industry. (PDF)

Oracle's Digital Spaces Monetization (DSM) solution addresses the challenge marketers face to create new revenue sources. It enables marketers to deliver targeted services, products, and third-party deals to mobile phones in real time based on where users are at the moment of that interaction. An airport could increase revenue by detecting a traveler who is running late for his flight based on departure time, current location, and waiting times at security, then offer him fast-track access through a paid deal.

Offering customers a customized promotional deal based on their web browsing history could provide another revenue source.

Millions of people transit annually through retail stores, airports, train stations, city centers, stadiums, and university campuses with high revenue potential for new services through wayfinding and other location-based processes.

DSM combines Oracle's leadership in cloud marketing with mobility and Internet of Things (IoT) capabilities to deliver the next generation of contextual marketing. The result is a platform that enables marketers and global brands to monetize the presence or transit of millions of people in targeted spaces.