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From lead generation to forecasting, Modern Best Practice for Sales transforms your sales processes, making selling more efficient and effective. Here are samples of Oracle’s key modern best practice for data-driven sales. To see more details, click on each section below. You may also be interested in Modern Best Practice for Sales Performance Management to help you bridge the gap between sales plans and performance and Modern Best Practice for the High Performing Sales Organization to help you recruit, ready, realize, retain, and reward sales talent.