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Program and Campaign Management

Cross-Channel Orchestration

Program Orchestration

Adaptive Programs Transform the Customer Experience

Moving beyond traditional campaign management, Oracle Responsys empowers you to create a consumer path that’s self-directed and drives higher conversion rates.

Program Orchestration helps provide a sustainable customer experience.
 
Part of Oracle Responsys, Program Orchestration is a simple, but powerful, canvas for marketing orchestration. It allows marketers to orchestrate individual customer experiences across digital marketing channels, including email, mobile, display, and social.
 
Avoid customer journeys to nowhere.
 
Most customer journey tools use static email segments and non real-time data to inform the customer the path. Oracle Responsys allows the marketer to pipe in real-time behavioral data to inform the customer experience, allowing the customer to dictate the path that’s right for them based on their actions.
 
Test & optimize to iterate, rather than rebuild, your campaigns.
 
Marketers know the story. They create a campaign with a set of steps for the consumer to follow, but more often than not, the consumer deviates from that current path. Program Orchestration features rich testing and optimization tools that allow you to quickly adapt to the consumer path and ensure long-term success.
 
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Guide
cross-channel-essentials

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing, you ask?

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Program Orchestration in Action

Customers move across channels and devices. So how do you keep up and manage every interaction? We’ve eliminated the need for compromise with our powerful, yet easy to use interface for program orchestration.
 
 
 
 
 
 
 
 
 
 
 
 
 

FEATURES & BENEFITS

Build individualized programs that adapt to customer behavior, decisions and actions.

  • Leverage simple, but powerful, canvas to orchestrate interactions across email, mobile SMS, push, and display advertising.
  • Deliver more consistent messaging across marketing channels to improve the customer experience.
  • Trigger relevant marketing interactions based on real-time customer actions.

Iterate and improve upon your marketing orchestrations.

  • Simple drag-and-drop tools empower the marketer to test the effectiveness of their marketing programs to drive customer engagements.
  • Automatically select the winner of tests.
 

RESOURCES

Guide
look-book-2015-gd

LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

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White Paper
Oracle Named A Leader in 2016 Gartner Magic Quadrant for Multichannel Campaign Management

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 Gartner Magic Quadrant for Multichannel Campaign Management (MCCM). Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.

Download
Guide

Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.

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CUSTOMER STORIES

Success Stories
Nonprofit
TheOne

The One Brand Uses Multiple Channels to Build Long-Term Engagement

One Brand engaged stakeholders online across a number of channels using a re-permissioning strategy.

View Case Study
Travel
DollarThrifty

Dollar Thrifty Drives Customer Loyalty and Retention with Email Marketing

Dollar Thrifty took advantage of relationship retargeting to get people who make a reservation to actually show up.

View Case Study

"Now we use customer data and behavior to target display ads and deliver them when the customer is in the market. This aligns display with our contact strategy and our relationship marketing programs, and makes it easier to optimize.”

Marketing Leader, Dollar Thrifty Automotive Group

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