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Oracle Maxymizer

Cross-Channel Orchestration

Email Campaign Testing

The Fastest, Easiest, and Most Sophisticated Testing Platform

  • Make testing easy. You can design, deploy, analyze, and scale tests all from one easy to use interface.
  • Win every time. Multivariate tests can auto-select winning communications and scale them across targeted audiences.
  • Learn more, faster. Integrated testing—which means near-real time results—results in faster deployment and iteration.

Multivariate Testing in Action

While digital marketing can automate parts of the customer experience– too often, marketers still find themselves guessing which message makes sense for each customer. Step up from A/B testing to multiple iterations of subject line, From name, and email content.

Take the Pain out of Testing!

How does Oracle Testing & Optimization help marketers deliver experiences that convert?
Oracle Responsys helps marketers with built-in tools like Multivariate Testing, Winner Select, and more to reduce implementation and iteration dependencies on IT and leverage complex testing strategies—all while remaining easy to use.

How is Oracle Testing & Optimization different than other tools and platforms?
Oracle Marketing Cloud brings all of the production and analysis functions of testing and optimizing into the same platform marketers already use. This makes it easy for marketers to not only test, but optimize, successfully across channels by monitoring response in near real-time and automatically scaling the experiences customers love most.

Everything You Need to Know About A/B & Multivariate Testing

A/B and multivariate testing delivers insights you can use to deliver optimal web, mobile, and application experiences.

Aer Lingus

Aer Lingus Revenue Per Email Flies 132% Higher Than Travel Industry Benchmark

Having relied on a batch-and-blast approach to email marketing, Aer Lingus partnered with Oracle Marketing Cloud with the aim of fostering strong and long-lasting relationships with its customer base.

View Case Study

Crew Clothing Uses Segmentation and Re-Engagement to Boost Conversions

Crew Clothing needed to take advantage of a strong brand reputation and reward loyal customers.

View Case Study

“Oracle Marketing Cloud showed us how a clearer understanding of our customer base and seemingly small changes can generate radically different results.”

Sebastiano Elia | Online Marketing Executive, Crew Clothing

The Personalization Playbook

Whether you’re just beginning your personalization program or well on your way to creating an enviable customer experience, this playbook is for you.

White Paper
Gartner Positions Oracle in Leaders Quadrant

Gartner Positions Oracle in Leaders Quadrant

Gartner Positions Oracle in Leaders Quadrant in the 2016 Gartner Magic Quadrant for CRM Lead Management. September 6, 2016


Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.