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Email Marketing

Cross-Channel Orchestration

Email Marketing

Email Marketing That Drives Both Revenue and Relationships

  • Top challenges email marketers still face include leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing with other marketing channels.
  • Oracle Responsys features award-winning email marketing capabilities that drive conversions, deepen the customer relationship, and reduce messaging fragmentation.
  • Because Oracle Responsys email is orchestrated alongside other marketing channels -- such as mobile, web, display and social -- it resonates with more consumers and drives long term value.
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Email Marketing in Action

Forced to choose between powerful email tools that are hard to use and easy ones that lack sophistication? Don’t compromise. Our powerful intuitive interface personalizes and delivers messages across channels.

Deliver highly personalized emails, without help from IT.

Most email marketers face a tough choice: Invest in a complex messaging solution that personalizes messages, but requires technical help. Or, purchase a simple solution that’s easy to use, but requires a lot of manual work to manage. Oracle Responsys:
  • Delivers the best of both worlds, with email marketing that’s simple yet powerful in its ability to deliver individualized messaging to millions of consumers.
  • Empowers marketers and agencies to individualize virtually any aspect of an email message, including text, imagery and creative with a simple point-and-click experience.
  • Features a state-of-the-art delivery platform configured for optimal email delivery to thousands of domains worldwide. Performance settings are continuously monitored and configurations managed by a dedicated team of Deliverability Engineers, so marketers can focus on email strategy and planning.

E-Mail Design and Coding Recommendations

E-mail design and coding best practices constantly evolve. This e-mail guide for Modern Marketers can help you improve your deliverability, rendering, and results.

Aer Lingus

Aer Lingus Revenue Per Email Flies 132% Higher Than Travel Industry Benchmark

Having relied on a batch-and-blast approach to email marketing, Aer Lingus partnered with Oracle Marketing Cloud with the aim of fostering strong and long-lasting relationships with its customer base.

View Case Study

Crew Clothing Uses Segmentation and Re-Engagement to Boost Conversions

Crew Clothing needed to take advantage of a strong brand reputation and reward loyal customers.

View Case Study

“Oracle Marketing Cloud showed us how a clearer understanding of our customer base and seemingly small changes can generate radically different results.”

Sebastiano Elia | Online Marketing Executive, Crew Clothing

LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

White Paper
Oracle Named A Leader in 2016 Gartner Magic Quadrant for Multichannel Campaign Management

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 Gartner Magic Quadrant for Multichannel Campaign Management (MCCM). Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.


Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.