Email Marketing

Cross-Channel Orchestration

Email Marketing

Email Marketing That Drives Both Revenue and Relationships

Oracle Responsys provides both simplicity and sophistication.
Email remains a dominant force in marketing strategies globally. In fact, according to Convince & Convert, consumers that buy products marketed through email spend nearly 140% more than people who don’t engage over email.
But the stakes are high, and barriers stand in the way of great email marketing. Top challenges email marketers still face include leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing with other marketing channels.
Get Email Marketing that’s orchestrated.
Oracle Responsys features award-winning email marketing capabilities that drive conversions, deepen the customer relationship, and reduce messaging fragmentation. Because Oracle Responsys email is orchestrated alongside other marketing channels -- such as mobile, web, display and social -- it resonates with more consumers and drives long term value.
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Email Marketing in Action

Forced to choose between powerful email tools that are hard to use and easy ones that lack sophistication? Don’t compromise. Our powerful intuitive interface personalizes and delivers messages across channels.
Deliver the most personalized emails, without help from IT.
Most email marketers face a tough choice: Invest in a complex messaging solution that personalizes messages, but requires technical help. Or, purchase a simple solution that’s easy to use, but requires a lot of manual work to manage. Oracle Responsys:
  • Delivers the best of both worlds with email marketing that’s simple yet powerful in its ability to deliver individualized messaging to millions of consumers.
  • Features an Email that empowers marketers and agencies to individualize virtually any aspect of an email message, including text, imagery and other creative with a simple point-and-click experience.
  • Features a state of the art delivery platform configured for optimal email delivery to thousands of domains worldwide. Throughput and performance settings are continuously monitored and configurations managed by a dedicated team of Deliverability Engineers, so marketers can focus more on the best practices of email strategy and planning.

E-Mail Design and Coding Recommendations

E-mail design and coding best practices constantly evolve. This e-mail guide for Modern Marketers can help you improve your deliverability, rendering, and results.



Establish a positive sender reputation and get industry-leading results.

  • Establish and maintain a positive sender reputation using proven methods.
  • Ensure your messages are aligned with rules around opt-in/opt-out and best practices to prevent being flagged as spam.
  • Remove technical guesswork with an optimized delivery platform based on actual performance and trends.
  • Use enhanced tools for deliverability analytics and competitive research like Oracle Marketing Cloud Deliverability Plus.
  • Get industry leading expertise from Oracle Marketing Cloud Academy courses and in-depth best practice content.

Deliver engaging email designs and compelling content that drives revenue.

  • Use intuitive WYSIWYG tools and powerful scripting capabilities to author compelling content.
  • Build and design beautiful emails that adapt dynamically to recipient profiles and device types.
  • Store images, logos, text, HTML files, and all relevant digital assets in a cloud-based content library.

Ensure the right message finds with the right consumer with powerful testing and optimization tools.

  • Use A/B testing to optimize message cadence, channel mix, and communications frequency.
  • Automatically select test winners.



LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

White Paper
Oracle Named A Leader in 2016 Gartner Magic Quadrant for Multichannel Campaign Management

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 Gartner Magic Quadrant for Multichannel Campaign Management (MCCM). Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.


Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.



Success Stories
Aer Lingus

Aer Lingus Revenue Per Email Flies 132% Higher Than Travel Industry Benchmark

Having relied on a batch-and-blast approach to email marketing, Aer Lingus partnered with Oracle Marketing Cloud with the aim of fostering strong and long-lasting relationships with its customer base.

View Case Study

Whole Foods Finds Secret Ingredient for Stronger Customer Engagement

Whole Foods Market tapped new channels to create an online experience that engages customers more deeply with the brand.

View Case Study

“Our distributed marketing approach ensures that we present a consistent image on a national level while allowing the stores to promote events and special offers that appeal to their consumers at the local level.”

Senior Digital Marketing Program Manager, Whole Foods


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