Oracle Responsys Email Service Provider

Cross-Channel Orchestration

Oracle Responsys: Personalize at Scale

Create Cross-Channel Customer Experiences with Oracle Responsys

Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles.

Cross-Channel Orchestration
in 50 Seconds!

Powerful data-driven solutions can create sophisticated, personal, and consistent customer experiences. Tools for designing, deploying, and testing email marketing campaigns deliver insights and results.


Oracle Marketing Cloud Helps Simplify Data-Driven Marketing

Marketers can now improve the customer experience through a new direct integration between Oracle Maxymiser and Oracle Responsys applications. The integration enables marketers to orchestrate Oracle Maxymiser-delivered messaging on a website in conjunction with messaging in email, SMS, MMS, push messaging, in-app messaging and display advertising.

In-App Messaging

With Oracle In-App Messaging, marketers have the ability to show an alert (in the form of an app overlay) within the app to share a direct and highly relevant message with their user. These messages can come in the form of promotions, new releases, reminders, or even feedback. 
In-app messaging is a very effective way of creating a rich app experience because it is highly contextual and rooted in analytics, and can be triggered based on user interactions. Using this mobile messaging tool, Modern Marketers can now interact with their customers within an app to drive the already engaged audience down the funnel to conversion.

Multivariate Testing

With Oracle Multivariate Testing, marketers can now be certain they are driving the most engagement and generating the highest revenue possible from their emails. The Oracle Marketing Cloud’s B2C multivariate testing capability dramatically expands upon the traditional A/B test, allowing marketers to test up to 8 variations simultaneously. This gives marketers the freedom to be more creative and experimental. With the easy-to-use interface, the effort required to create a multivariate test has been dramatically reduced. Ease of use and expanded capabilities ensure that marketers will maximize engagement, conversion, and revenue on every customer touchpoint.

Oracle Marketing Cloud Deliverability Plus

Oracle Marketing Cloud Deliverability Plus is a new tool that provides deeper insights into inbox placement and engagement metrics such as read and deleted rates. An advanced search and alert feature enables marketers to keep a close watch on industry trends and see how competitor campaigns measure up to their own. Minimize guesswork on how your campaigns are performing beyond delivery. Use real-time data to craft a proven working strategy.

Rapid Retargeter

Marketers can now re-engage customers in near real time to ensure follow through to purchase after customers visit their website. Initiate cross-channel orchestrations within a matter of minutes if customers abandon their browsing session, shopping cart, or complete their purchase. Give customers a contextual experience that drives purchase and upsell potential. Don’t take customer abandonment personally. Always-on customers can easily be distracted by a noisy world and tune out brand interactions. Follow up with customers who are interested in your brand and get that purchase conversion.

Try Our Modern Marketing Appraisal Tool

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Orchestrate Your Marketing Program with Oracle Responsys!

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Success Stories

Canon Personalizes Customer Conversations with Oracle

Canon Australia uses Oracle Marketing Cloud to personalize customer conversations with individuals and companies.

View Case Study

Lenovo Orchestrates Messages Across Channels to Drive Engagement

Lenovo built one-to-one relationships to strengthen customer satisfaction and loyalty.

View Case Study

“There are a lot of platforms that can do email, there are platforms that can do display, but having separate platforms really makes it difficult to bring a consistency in the message and who you are delivering it to. With Oracle, we have that single view of our customers.”

Jennifer Downes | Director of Response Marketing, Lenovo



LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

White Paper
Oracle Named A Leader in 2016 Gartner Magic Quadrant for Multichannel Campaign Management

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 Gartner Magic Quadrant for Multichannel Campaign Management (MCCM). Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.


Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.