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Cross-Channel Orchestration

One Platform to Orchestrate Consumer Experiences and Messaging

Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles.

New! Orchestration Canvas

Create Powerful Cross-Channel Experiences with Orchestration Canvas

Eliminate Siloed Marketing Execution. One canvas, every channel, every team.
Avoid the Journey to Nowhere. Programs rapidly adapt to actual behavior, not desired behavior.
Increase Customer Lifetime Value. Create consistently individualized cross-channel experiences that build loyalty.

Audience Designer

Visualize Segments for Granular Personalization & Targeting

Powerful and Easy to Use. Manage complex segments through easy to understand visual segmentation.

Orchestrated Audiences. Orchestrate audiences as well as cross channel journeys through the intuitive program canvas.
Total Profile Segmentation. Create detailed segments using customer preferences, demographics and cross channel behavioral data.

Marketing Leadership

Leadership and Execution in Features that Matter

Modern Marketing. Customers depend on our leadership to move Modern Marketing Forward.

Decades of Leadership. Oracle has been a leader since the inception of the Magic Quadrant.
Leader in Gartner’s Magic Quadrant for Digital Marketing Hubs. Oracle is a leader in providing marketers with the tools needed to orchestrate and optimize multi-channel campaigns.

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Oracle Marketing Cloud Marketing Leadership

Create Cross-Channel Customer Experiences

How does Oracle Cross-Channel Orchestration help digital marketers manage cross-channel experiences?

Oracle helps marketers design cross-channel customer experiences that are personalized and sophisticated. With one powerful yet easy to use platform, Oracle brings deeply integrated, best-in-class technologies and industry-leading insights together to help marketers realize their goals.

What makes Cross-Channel Orchestration different than the other platforms?

Oracle delivers innovative features that matter to marketers, is supported by unparalleled infrastructure, and provides unique solutions that yield incredible—and incredibly achievable—results.

Guide

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?

Download

CUSTOMER STORIES Success Stories

Retail

Canon Personalizes Customer Conversations with Oracle

Canon Australia uses Oracle Marketing Cloud to personalize customer conversations with individuals and companies.

View Case Study

Technology

Marketer Profile: Lenovo SMB Marketing Leader Creates a New Business Initiative

Lenovo taps into undervalued small business market, with the help of Oracle Marketing Cloud

View Case Study

“Jennifer’s ability to lead and inspire a small team of employees and agencies has risen to the level of art form”

Ellen Migliaccio | Group Director, Client Services, Americas for MarketOne International

RESOURCES

Guide

LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

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White Paper

Gartner Report

This Gartner report analyzes Critical Capabilities for Multichannel Campaign Management with Key Findings and Recommendations rating vendor performance in use cases and capabilities.

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Guide

Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.

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Infographic

8 Hot Tips for Improving Marketing Conversion

Make the leap from lead to conversion with these ideas from B2B cross-channel marketing experts at Oracle Marketing Cloud. Read 8 Hot Tips for Improving Marketing Conversion.
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Guide

Email Deliverability Guide

The Email Deliverability Guide for Modern Marketers covers a wealth of best practices, the ISP landscape, international regulations, deliverability strategies, and more.
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Guide

Frictionless B2C

Orchestrating a cross-channel B2C marketing experience means removing friction B2C across marketing automation, content marketing, social media, and data management.
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White Paper

30 Seconds or Less

30 seconds or less is the average length of time that consumers spend reading or listening to online marketing communications—which means marketers are dealing with increasingly distracted consumers.
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Infographic

Send Emails on Weekends: Smart Targeting Tips

10 tips to improve marketing automation, email deliverability, data hygiene, video, social & content marketing, and more—sourced from Modern Marketing best practices.
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Guide

Five Ways Marketing Can Drive Higher Online Commerce

Learn what best-in-class companies are doing to deliver more consistent experiences that drive commerce revenue and better connected customer experiences across marketing channels.
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Guide

Modern Marketing Essentials Guide: Mobile Marketing

Nearly everyone has a mobile phone and many are smartphones. Developing a mobile marketing strategy is essential. Learn the five key things you need to know.
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Guide

Relationship-First Marketing for a Mobile World

Consumers worldwide have nearly 5 billion active mobile subscriptions and the number is growing. The world has gone mobile. And it’s not coming back.
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Guide

Making the Shift to Customer-Centric Marketing

Digital marketers must reorient their thinking, programs, and even organizations to focus on optimizing and orchestrating the interactions they have with each and customer, instead of just optimizing campaigns.
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Guide

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?
Download