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Mobile Marketing

Cross-Channel Orchestration

Mobile Marketing

Engage Everywhere and Often with Mobile Marketing

Convert & Engage Customers Across Devices with Orchestrated Mobile Marketing
Oracle Responsys equips mobile marketers with industry-leading tools like Push, Rich Push, In-App, SMS and MMS messaging to connect with customers across devices, drive engagement and retention, and enhance mobile revenue.
How does Oracle Mobile Marketing help marketers create personalized, relevant mobile experiences?
Oracle Mobile Marketing lets marketers leverage deep customer profiles and cross-channel data points to design, personalize, test, deliver, measure and iterate mobile marketing programs that are contextual, adaptive, and personalized—all from one simple canvas.
What makes Oracle Mobile Marketing different than other mobile platforms?
Our sophisticated, yet easy to use, digital marketing platform, Oracle Mobile Marketing, empowers data-driven marketers with powerful, enterprise-ready tools that reduce IT dependencies, increase marketing efficiencies, and enable greater freedom to innovate.
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Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.



Execute individualized, customer-centric SMS & MMS campaigns

  • Increase the effectiveness of SMS & MMS by orchestrating it within the context of your cross-channel marketing campaigns.
  • Use response data to monitor, track and create more relevant campaigns.
  • Create SMS & MMS campaigns with simple mobile message designer.

Create more contextual and richer app experiences

  • In-App Messaging is highly contextual and rooted in analytics, and can be triggered based on user interactions.
  • Boost app engagement with in-app marketing that sends a more effective message for inherently better experiences.
  • Integrate mobile marketing to make it conscientious and relevant with content and timing across mobile channels so the customer becomes more engaged and spends more time in the app.

Provide more real-time experience by adding Push to your marketing orchestrations

  • Increase customer engagement by delivering push notifications across devices as part of an orchestrated customer journey that includes email, SMS, display, social, and web.
  • Personalize push messages based on consumer profiles.
  • Track and analyze interactions with push campaigns.

Drive more conversions with a unified marketer-controlled platform

  • Full control of the app experience both inside and outside of the app
  • Tools that enable them to easily create and deliver mobile campaigns without technical support from their app development team.
  • Create rich In-App content directly tied to Push messages to enhance user engagement and conversion.



LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

White Paper
Oracle Named A Leader in 2016 Gartner Magic Quadrant for Multichannel Campaign Management

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 Gartner Magic Quadrant for Multichannel Campaign Management (MCCM). Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.


Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.



Success Stories

Limoges Jewelry Revitalizes Customer-Centric Approach

Limoges Jewelry matched the brand message of creating personalized products with personalized email campaigns.

View Case Study
Retail Harnesses Data to Enable More One-to-One Interactions leveraged customer data to send highly personalized messages based on habits, preferences, and behaviors.

View Case Study

“We’re getting data from many sources and analyzing it to create a blueprint for each customer. That lets us send communications that offer high value and that customers are delighted to receive.”

Daniel Reardon | Email Marketing Manager,


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