Oracle Cross-Channel Marketing Solution provides both simplicity and sophistication.
For marketing to consumers, email remains a dominant force in marketing strategies globally. In fact, according to Convince & Convert, consumers that buy products marketed through email spend nearly 140% more than people who don’t engage over email.
But the stakes are high, and many barriers stand in the way from great email marketing. According to new research from Marketing Charts, the top three challenges email marketers faced in 2014 included leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing with other marketing channels.
Get Email Marketing that’s orchestrated.
Oracle’s Cross-Channel Marketing solution, Oracle Responsys, features award-winning email marketing capabilities that drive conversions, deepen the customer relationship, and reduce messaging fragmentation. Because Oracle Responsys email is orchestrated alongside other marketing channels -- such as mobile, web, display and social -- it resonates with more consumers and drives long term value.
Deliver the most personalized emails, without help from IT.
Most email marketers today face a tough choice: Invest in a complex messaging solution that personalizes messages, but requires technical help. Or purchase a simple messaging solution that’s easy to use, but requires a lot of manual work to manage.
Oracle Cross-Channel Marketing helps deliver the best of both worlds with email marketing that’s both simple, but powerful, in its ability to deliver individualized messaging to millions of consumers.
Oracle Cross-Channel Marketing features an Email Message Designer that empowers marketers and agencies to individualize virtually any aspect of an email message, including the text, imagery and other creative with a simple point-and-click experience.