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Email Marketing

Marketing to Consumers

Email Marketing

Email Marketing That Drives Both Revenue and a Long Term Relationship

Oracle Cross-Channel Marketing Solution provides both simplicity and sophistication.
For marketing to consumers, email remains a dominant force in marketing strategies globally. In fact, according to Convince & Convert, consumers that buy products marketed through email spend nearly 140% more than people who don’t engage over email.
But the stakes are high, and many barriers stand in the way from great email marketing. According to new research from Marketing Charts, the top three challenges email marketers faced in 2014 included leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing with other marketing channels.
Get Email Marketing that’s orchestrated.
Oracle’s Cross-Channel Marketing solution, Oracle Responsys, features award-winning email marketing capabilities that drive conversions, deepen the customer relationship, and reduce messaging fragmentation. Because Oracle Responsys email is orchestrated alongside other marketing channels -- such as mobile, web, display and social -- it resonates with more consumers and drives long term value.
Deliver the most personalized emails, without help from IT.
Most email marketers today face a tough choice: Invest in a complex messaging solution that personalizes messages, but requires technical help. Or purchase a simple messaging solution that’s easy to use, but requires a lot of manual work to manage.
Oracle Cross-Channel Marketing helps deliver the best of both worlds with email marketing that’s both simple, but powerful, in its ability to deliver individualized messaging to millions of consumers.

Oracle Cross-Channel Marketing features an Email Message Designer that empowers marketers and agencies to individualize virtually any aspect of an email message, including the text, imagery and other creative with a simple point-and-click experience.
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E-Mail Design and Coding Recommendations

E-mail design and coding best practices constantly evolve. This e-mail guide for Modern Marketers can help you improve your deliverability, rendering, and results.



Establish positive sender reputation and industry-leading results.

  • Establish and maintain positive sender reputation.
  • Ensure your messages are aligned with rules around opt-in/opt-out and best practices to prevent being flagged as spam.

Deliver engaging email designs and compelling content that drives revenue.

  • Use intuitive WYSIWYG tools and powerful scripting capabilities to author compelling content.
  • Build and design beautiful emails that adapt dynamically to recipient profiles and device types.
  • Store images, logos, text, HTML files, and all relevant digital assets in a cloud-based content library.

Ensure the right message finds with the right consumer with powerful testing and optimization tools.

  • Use A/B testing to optimize message cadence, channel mix, and communications frequency.
  • Automatically select test winners.



Making the Shift to Customer-Centric Marketing

Digital marketers must reorient their thinking, programs, and even organizations to focus on optimizing and orchestrating the interactions they have with each and customer, instead of just optimizing campaigns.


Email Deliverability Guide

This Modern Marketer's Guide covers the latest intelligence related to e-mail deliverability best practices, the internet service provider (ISP) landscape, international regulations, and the truth about Gmail’s interface changes.

White Paper

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester’s 75-criteria evaluation of lead-to-revenue automation platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.

  • White Paper

    30 Seconds or Less

    30 seconds or less is the average length of time that consumers spend reading or listening to online marketing communications—which means marketers are dealing with increasingly distracted consumers.

  • Guide

    Relationship-First Marketing for a Mobile World

    Consumers worldwide have nearly 5 billion active mobile subscriptions and the number is growing. The world has gone mobile. And it’s not coming back.

  • Guide
    Fifth Annual Look Book

    Fifth Annual Look Book

    We are proud to present our fifth annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative marketing excellence.



Success Stories

Value City Furniture Increases Revenues by Orchestrating Marketing Programs

Value City Furniture now caters to customers by orchestrating programs across all channels.

View Case Study

Whole Foods Finds Secret Ingredient for Stronger Customer Engagement

Whole Foods Market tapped new channels to create an online experience that engages customers more deeply with the brand.

View Case Study

“Our distributed marketing approach ensures that we present a consistent image on a national level while allowing the stores to promote events and special offers that appeal to their consumers at the local level.”

Senior Digital Marketing Program Manager, Whole Foods


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