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Email Marketing

Marketing to Consumers

Email Marketing

Email Marketing That Drives Both Revenue and a Long Term Relationship

Oracle Cross-Channel Marketing Solution provides both simplicity and sophistication.
For marketing to consumers, email remains a dominant force in marketing strategies globally. In fact, according to Convince & Convert, consumers that buy products marketed through email spend nearly 140% more than people who don’t engage over email.
But the stakes are high, and many barriers stand in the way from great email marketing. According to new research from Marketing Charts, the top three challenges email marketers faced in 2014 included leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing with other marketing channels.
Get Email Marketing that’s orchestrated.
Oracle’s Cross-Channel Marketing solution, Oracle Responsys, features award-winning email marketing capabilities that drive conversions, deepen the customer relationship, and reduce messaging fragmentation. Because Oracle Responsys email is orchestrated alongside other marketing channels -- such as mobile, web, display and social -- it resonates with more consumers and drives long term value.
Deliver the most personalized emails, without help from IT.
Most email marketers today face a tough choice: Invest in a complex messaging solution that personalizes messages, but requires technical help. Or purchase a simple messaging solution that’s easy to use, but requires a lot of manual work to manage.
Oracle Cross-Channel Marketing helps deliver the best of both worlds with email marketing that’s both simple, but powerful, in its ability to deliver individualized messaging to millions of consumers.

Oracle Cross-Channel Marketing features an Email Message Designer that empowers marketers and agencies to individualize virtually any aspect of an email message, including the text, imagery and other creative with a simple point-and-click experience.
Oracle Cross-Channel Marketing features a state of the art delivery platform that is configured for optimal email delivery to thousands of domains worldwide. The throughput and performance settings are continuously monitored and configurations managed by a dedicated team of Deliverability Engineers, so email marketers can focus more on the best practices of email strategy and planning.
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E-Mail Design and Coding Recommendations

E-mail design and coding best practices constantly evolve. This e-mail guide for Modern Marketers can help you improve your deliverability, rendering, and results.



Establish a positive sender reputation and get industry-leading results.

  • Establish and maintain a positive sender reputation using proven methods.
  • Ensure your messages are aligned with rules around opt-in/opt-out and best practices to prevent being flagged as spam.
  • Remove technical guesswork with an optimized delivery platform based on actual performance and trends.
  • Use enhanced tools for deliverability analytics and competitive research like Oracle Marketing Cloud Deliverability Plus.
  • Get industry leading expertise from Oracle Marketing Cloud Academy courses and in-depth best practice content.

Deliver engaging email designs and compelling content that drives revenue.

  • Use intuitive WYSIWYG tools and powerful scripting capabilities to author compelling content.
  • Build and design beautiful emails that adapt dynamically to recipient profiles and device types.
  • Store images, logos, text, HTML files, and all relevant digital assets in a cloud-based content library.

Ensure the right message finds with the right consumer with powerful testing and optimization tools.

  • Use A/B testing to optimize message cadence, channel mix, and communications frequency.
  • Automatically select test winners.



The Demand Gen Pro’s Cookbook

Read about cooking up Modern Marketing success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle campaigns, lead nurturing, and customer lifecycle.

White Paper

Gartner Report

This Gartner report analyzes Critical Capabilities for Multichannel Campaign Management with Key Findings and Recommendations rating vendor performance in use cases and capabilities.


Holiday Research 2014 Part 2

According to the National Retail Federation, the winter holidays account for nearly 20 percent of total annual retail sales for retailers.



Success Stories
Aer Lingus

Aer Lingus Revenue Per Email Flies 132% Higher Than Travel Industry Benchmark

Having relied on a batch-and-blast approach to email marketing, Aer Lingus partnered with Oracle Marketing Cloud with the aim of fostering strong and long-lasting relationships with its customer base.

View Case Study

Whole Foods Finds Secret Ingredient for Stronger Customer Engagement

Whole Foods Market tapped new channels to create an online experience that engages customers more deeply with the brand.

View Case Study

“Our distributed marketing approach ensures that we present a consistent image on a national level while allowing the stores to promote events and special offers that appeal to their consumers at the local level.”

Senior Digital Marketing Program Manager, Whole Foods


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