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Oracle Responsys Email Service Provider

Cross-Channel Marketing

Marketing to Consumers

With Oracle Responsys, Orchestrate a Consistent, Relevant Cross-Channel Experience for Consumers

It’s time to deliver more relevant, real-time interactions for users across email, mobile, display, social, and web experiences. Oracle’s cross-channel solution for marketing to consumers, Oracle Responsys, empowers marketers to do just that. This approach employs marketing automation through a central canvas to coordinate personalized interactions with a powerful, point-and-click interface. This helps marketers adapt—not just respond—to customer behavior.
 
Adapt to the real-time needs of consumers and avoid journeys to nowhere.
 
Despite all the hype about 1:1 customer relationships, marketing teams struggle to deliver on the promise. One main challenge: Static email segments and journey builders don’t adapt fast enough to keep pace with real customers and the unpredictable ways in which they engage. According to research from eConsultancy, only 12% of marketers believe their marketing is real-time enough to drive adequate business results. Is yours?
 
With Program Orchestration, Oracle Responsys connects real-time consumer behavior to relevant experiences, messaging, and content. Marketing teams can create paths that are self-directed and adaptive to consumer preferences, activities, and attributes. Simple but powerful tools like Display Advertising and Message Designer help make this happen.
 
Bridge silos between your marketing channels to create seamless consumer experiences.
 
Most marketing teams experience silos between the technologies, processes and teams in which they work. The email team operates with different technology than the mobile team, which is different than the web team. The result is a broken customer experience. According to Accenture, nearly 80% of customers report a fragmented experience as they move across channels. With tools like  Email Marketing, marketing teams can extend consistency and personalization across all channels.
 
Oracle Responsys provides a centralized hub that allows marketers to centralize customer interactions across their marketing channels. With rich Analytics & Reporting, users can tie consumer engagement across channels to real, meaningful revenue.
 

What's New

Optimize Email Deliverability with Oracle Marketing Cloud Deliverability Plus

Email Deliverability is one of the most important but also one of the most overlooked and misunderstood aspects of marketing. Modern Marketers know that getting messages to the inbox is critical to the overall success of their email marketing programs.
 
Oracle Marketing Cloud Deliverability Plus is a new tool that provides deeper insights into inbox placement and engagement metrics such as read and deleted rates. An advanced search and alert feature enables marketers to keep a close watch on industry trends and see how competitor campaigns measure up to their own. Minimize guesswork on how your campaigns are performing beyond delivery. Use real-time data to craft a proven working strategy.
 
 

In-App Messaging

It’s no secret that mobile apps are on the rise. Modern Marketers need to build a strong relationship with their app users from the moment that they download the app before the user disengages with the app completely. With Oracle In-App Messaging, marketers have the ability to show an alert (in the form of an app overlay) within the app to share a direct and highly relevant message with their user. These messages can come in the form of promotions, new releases, reminders, or even feedback. 
 
In-app messaging is a very effective way of creating a rich app experience because it is highly contextual and rooted in analytics, and can be triggered based on user interactions. Using this mobile messaging tool, Modern Marketers can now interact with their customers within an app to drive the already engaged audience down the funnel to conversion.
 

Multivariate Testing

With Multivariate Testing, marketers can now be certain they are driving the most engagement and generating the highest revenue possible from their emails. The Oracle Marketing Cloud’s B2C multivariate testing capability dramatically expands upon the traditional A/B test, allowing marketers to test up to 8 variations simultaneously. It gives marketers the freedom to be more creative, more experimental, and ultimately, more successful. With the easy to use interface, the effort required to create a multivariate test has been dramatically reduced, giving marketers the opportunity to test every campaign. Ease of use and expanded capabilities ensure that marketers will maximize overall engagement, conversion, and revenue on every customer touchpoint.

Send Time Optimization

Oracle offers Modern Marketers deeper insights into when their customers are opening and reading their emails. The platform’s tailored solution enables marketers to learn when the best time is to deliver email messages to a customer on each day, down to the hour that the message should be sent. Stay top-of-mind with customers by sending to the top of their inbox and building customer relationships. Minimize overnight and early morning spam-like communications to optimize open rates, click through rates, and overall customer engagement.

Rapid Retargeter

Marketers can now re-engage customers in near real time to ensure follow through to purchase after customers visit their website. Initiate cross-channel orchestrations within a matter of minutes if customers abandon their browsing session, shopping cart, or complete their purchase. Give customers a contextual experience that drives purchase and upsell potential. Don’t take customer abandonment personally. Always-on customers can easily be distracted by a noisy world and tune out brand interactions. Follow up with customers who are interested in your brand and get that purchase conversion.

Orchestrate Your Marketing Program with Oracle Responsys!

For more information, talk to an Oracle Marketing Cloud representative:
 
 
Or contact us here:
 

We Speak Your Language

Industry Expertise Achieves Rapid Time to Value

We’ve got the best practices and expertise to accelerate your Modern Marketing success. Choose your industry:
 

CUSTOMER STORIES

Success Stories
Retail
Kirkland

Kirkland’s Increases Customer Lifetime Value by Orchestrating Programs

Kirkland’s used customer data to personalize communications and orchestrate related interactions across channels.

View Case Study
Manufacturing
Lenovo

Lenovo Orchestrates Messages Across Channels to Drive Engagement

Lenovo built one-to-one relationships to strengthen customer satisfaction and loyalty.

View Case Study

“There are a lot of platforms that can do email, there are platforms that can do display, but having separate platforms really makes it difficult to bring a consistency in the message and who you are delivering it to. With Oracle, we have that single view of our customers.”

Jennifer Downes | Director of Response Marketing, Lenovo

RESOURCES

Guide

Email Deliverability Guide

The Email Deliverability Guide for Modern Marketers covers a wealth of best practices, the ISP landscape, international regulations, deliverability strategies, and more.

Download
White Paper

Gartner Report

This Gartner report analyzes Critical Capabilities for Multichannel Campaign Management with Key Findings and Recommendations rating vendor performance in use cases and capabilities.

Download
Guide
look-book-2015-gd

LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

Download