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Cross-Channel Marketing

Marketing to Consumers

With Oracle Responsys, Orchestrate a Consistent, Relevant Cross-Channel Experience for Consumers

Oracle’s Cross-Channel Marketing solution, Oracle Responsys, empowers marketers to deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web experiences. At its core is Program, a centralized canvas to orchestrate these interactions with a powerful, point-and-click interface that helps them adapt, not just respond, to customer behavior.
Adapt to the real-time needs of consumers and avoid journeys to nowhere.
Despite all the hype about 1:1 customer relationships, marketing teams struggle to deliver on the promise. The main challenge: Static email segments and journey builders don’t adapt fast enough to keep pace with real customers and the unpredictable ways in which they move about the world. According to research from eConsultancy, only 12% of marketers believe their marketing is real-time enough to drive adequate business results.
Oracle Cross-Channel Marketing connects real-time consumer behavior to relevant experiences, messaging, and content. With simple, but powerful tools for marketing orchestration, marketing teams can create a consumer path that’s self-directed and adaptive to their consumer’s preferences, activities and attributes.
Bridge silos between your marketing channels to create seamless consumer experience.
Nearly 90% of marketing teams experience silos between the technologies, processes and teams in which they work. The email team operates with different technology than the mobile team, which is different than the digital and web teams. The result is a broken customer experience. According to Accenture, nearly 80% of customers report a fragmented experience as they move across channels.
Oracle Cross-Channel Marketing provides a centralized hub that allows marketers to centralize how teams orchestrate interactions across their marketing channels. With rich analytics and insights, they can tie consumer engagement across channels to real, meaningful revenue.


Create long-term customer relationships.

  • Orchestrate individual consumer experiences across digital channels such as email, mobile, display, and social.
  • Create a customer lifecycle that immediately adapts to consumers based on their behavior, preferences and attributes.
  • Leverage a flexible and powerful canvas to design long-term marketing. programs

Drive more conversions with consistent messaging.

  • Create personalized messages for email, mobile SMS, and push notifications.
  • Deliver integrated messaging by orchestrating email, mobile and push notifications as part of orchestrated marketing program.
  • Utilize point-and-click interface to personalize messages without help from IT.

Gain insight into how your cross-channel marketing programs drive customer engagement and revenue.

  • View cross-channel interactions and understand how they help drive conversions.
  • Understand what campaigns perform the most effectively to drive customer engagement.



Making the Shift to Customer-Centric Marketing

Digital marketers must reorient their thinking, programs, and even organizations to focus on optimizing and orchestrating the interactions they have with each and customer, instead of just optimizing campaigns.


Email Deliverability Guide

This Modern Marketer's Guide covers the latest intelligence related to e-mail deliverability best practices, the internet service provider (ISP) landscape, international regulations, and the truth about Gmail’s interface changes.

White Paper

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester’s 75-criteria evaluation of lead-to-revenue automation platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.

  • White Paper

    30 Seconds or Less

    30 seconds or less is the average length of time that consumers spend reading or listening to online marketing communications—which means marketers are dealing with increasingly distracted consumers.

  • Guide

    Relationship-First Marketing for a Mobile World

    Consumers worldwide have nearly 5 billion active mobile subscriptions and the number is growing. The world has gone mobile. And it’s not coming back.

  • Guide
    Fifth Annual Look Book

    Fifth Annual Look Book

    We are proud to present our fifth annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative marketing excellence.



Success Stories

Kirkland’s Increases Customer Lifetime Value by Orchestrating Programs

Kirkland’s used customer data to personalize communications and orchestrate related interactions across channels.

View Case Study

Lenovo Orchestrates Messages Across Channels to Drive Engagement

Lenovo built one-to-one relationships to strengthen customer satisfaction and loyalty.

View Case Study

“There are a lot of platforms that can do email, there are platforms that can do display, but having separate platforms really makes it difficult to bring a consistency in the message and who you are delivering it to. With Oracle, we have that single view of our customers.”

Jennifer Downes | Director of Response Marketing, Lenovo