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Cross-Channel Marketing

Marketing to Consumers

With Oracle Responsys, Orchestrate a Consistent, Relevant Cross-Channel Experience for Consumers

Oracle’s Cross-Channel Marketing solution, Oracle Responsys, empowers marketers to deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web experiences. Program Orchestration offers a centralized canvas to coordinate personalized interactions with a powerful, point-and-click interface that helps marketers adapt—not just respond—to customer behavior.
 
Adapt to the real-time needs of consumers and avoid journeys to nowhere.
 
Despite all the hype about 1:1 customer relationships, marketing teams struggle to deliver on the promise. The main challenge: Static email segments and journey builders don’t adapt fast enough to keep pace with real customers and the unpredictable ways in which they move about the world. According to research from eConsultancy, only 12% of marketers believe their marketing is real-time enough to drive adequate business results.
 
Oracle Cross-Channel Marketing connects real-time consumer behavior to relevant experiences, messaging, and content. With simple, but powerful tools for marketing orchestration including Display Advertising and Message Designer, marketing teams can create a consumer path that’s self-directed and adaptive to consumer preferences, activities, and attributes.
 
Bridge silos between your marketing channels to create seamless consumer experience.
 
Nearly 90% of marketing teams experience silos between the technologies, processes and teams in which they work. The email team operates with different technology than the mobile team, which is different than the digital and web teams. The result is a broken customer experience. According to Accenture, nearly 80% of customers report a fragmented experience as they move across channels. Starting with Email Marketing, marketing teams can extend consistency and personalization across all channels.
 
Oracle Cross-Channel Marketing provides a centralized hub that allows marketers to centralize how teams orchestrate interactions across their marketing channels. With rich Analytics & Reporting, they can tie consumer engagement across channels to real, meaningful revenue.
 

What's New

Send Time Optimization

Oracle offers Modern Marketers deeper insights into when their customers are opening and reading their emails. The B2C Cross-Channel Marketing platform’s tailored solution enables marketers to learn when the best time is to deliver email messages to a customer on each day, down to the hour that the message should be sent. Stay top-of-mind with customers by sending to the top of their inbox and building customer relationships. Minimize overnight and early morning spam-like communications to optimize open rates, click through rates, and overall customer engagement.

Rapid Retargeter

Marketers can now re-engage customers in near real time to ensure follow through to purchase after customers visit their website. Initiate cross-channel orchestrations within a matter of minutes if customers abandon their browsing session, shopping cart, or complete their purchase. Give customers a contextual experience that drives purchase and upsell potential. Don’t take customer abandonment personally. Always-on customers can easily be distracted by a noisy world and tune out brand interactions. Follow up with customers who are interested in your brand and get that purchase conversion.

Oracle Commerce + B2C Cross-Channel Marketing

Rich integration between B2C Cross-Channel Marketing and Oracle Commerce empowers marketing and commerce teams to connect their customer data, orchestrate individual customer experiences at scale, and deliver relevant messaging across multiple channels. Drive new customer acquisitions, more meaningful engagements, and increased revenue. Get a comprehensive view of your customer demographic and behavioral data paired with past purchase and activity data to send hyper-targeted content. Deliver the right message, to the right person, at the right time in highly sophisticated lifecycle marketing campaigns using this personalized customer knowledge.
 

Content Marketing + B2C Cross-Channel Marketing

B2C Cross-Channel Marketing integration with Oracle Content Marketing enables marketers to plan, produce, and deliver engaging and personalized content across multiple personas and channels throughout the customer lifecycle. Align persona-based content delivery with customer profiles to ensure the right person is receiving the right message at the right time. Increase engagement, improve customer experiences, and turn customers into advocates while powering a customer-obsessed culture.
 

RESOURCES

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Email Deliverability Guide

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CUSTOMER STORIES

Success Stories
Retail
Kirkland

Kirkland’s Increases Customer Lifetime Value by Orchestrating Programs

Kirkland’s used customer data to personalize communications and orchestrate related interactions across channels.

View Case Study
Manufacturing
Lenovo

Lenovo Orchestrates Messages Across Channels to Drive Engagement

Lenovo built one-to-one relationships to strengthen customer satisfaction and loyalty.

View Case Study

“There are a lot of platforms that can do email, there are platforms that can do display, but having separate platforms really makes it difficult to bring a consistency in the message and who you are delivering it to. With Oracle, we have that single view of our customers.”

Jennifer Downes | Director of Response Marketing, Lenovo