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Mobile Marketing

Marketing to Consumers

Mobile Marketing

Reach Consumers Across Devices with Mobile Marketing

Mobile SMS & MMS: Reach consumers immediately on their terms.
Part of Oracle’s Cross-Channel Marketing solution, Oracle Responsys, Mobile SMS & MMS enables marketers to create rich mobile marketing campaigns and orchestrate them as part of a larger cross-channel marketing program, helping drive new revenue, improve loyalty, and build stronger customer relationships. Mobile marketing engages customers and prospects when they're online away from the traditional home/office desktop environment.
Mobile Push: Deliver relevant consumer interactions in real time.
Oracle’s Push Cloud Service extends cross-channel marketing strategies to the world of apps. Delivered standalone or integrated as part of Oracle Cross-Channel Marketing, Oracle Push Cloud Service helps the world's best marketers deliver relevant push notifications that stimulate engagement and drive users back to their applications. Deliver push notifications across devices to enhance your customer experience.
Mobile In-App Messaging: Drive more app revenue with better targeting and engagement.
With Oracle’s In-App Messaging, Modern Marketers can show an alert in the form of an app overlay to share engaging messages such as promotions, new releases, reminders, or even feedback. In-app messaging creates a richer app experience that’s highly contextual, rooted in analytics, and triggered based on interactions. Build a stronger relationship with app users from download to engagement. Using mobile in-app messaging, you can now interact with customers within your app to drive already engaged audiences down the funnel to conversion. 
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Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.



Execute individualized, customer-centric SMS & MMS campaigns.

  • Increase the effectiveness of SMS & MMS by orchestrating it within the context of your cross-channel marketing campaigns.
  • Use response data to monitor, track and create more relevant campaigns.
  • Create SMS & MMS campaigns with simple mobile message designer.

Provide more real-time experience by adding Push to your marketing orchestrations.

  • Increase customer engagement by delivering push notifications across devices as part of an orchestrated customer journey that includes email, SMS, display, social, and web.
  • Personalize push messages based on consumer profiles.
  • Track and analyze interactions with push campaigns.

Create more contextual and richer app experiences.

  • In-App Messaging is highly contextual and rooted in analytics, and can be triggered based on user interactions.
  • Boost app engagement with in-app marketing that sends a more effective message for inherently better experiences.
  • Integrate mobile marketing to make it conscientious and relevant with content and timing across mobile channels so the customer becomes more engaged and spends more time in the app.



The Demand Gen Pro’s Cookbook

Read about cooking up Modern Marketing success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle campaigns, lead nurturing, and customer lifecycle.

White Paper

Gartner Report

This Gartner report analyzes Critical Capabilities for Multichannel Campaign Management with Key Findings and Recommendations rating vendor performance in use cases and capabilities.


Holiday Research 2014 Part 2

According to the National Retail Federation, the winter holidays account for nearly 20 percent of total annual retail sales for retailers.



Success Stories

Limoges Jewelry Revitalizes Customer-Centric Approach

Limoges Jewelry matched the brand message of creating personalized products with personalized email campaigns.

View Case Study
Retail Harnesses Data to Enable More One-to-One Interactions leveraged customer data to send highly personalized messages based on habits, preferences, and behaviors.

View Case Study

“We’re getting data from many sources and analyzing it to create a blueprint for each customer. That lets us send communications that offer high value and that customers are delighted to receive.”

Daniel Reardon | Email Marketing Manager,


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