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Mobile Marketing

Marketing to Consumers

Mobile Marketing

Reach Consumers Across Devices with Mobile Push and Mobile SMS Messaging

Mobile SMS: Reach consumers immediately on their terms.
Part of Oracle’s Cross-Channel Marketing solution, Oracle Responsys, Mobile SMS enables marketers to create rich SMS campaigns and orchestrate them as part of a larger cross-channel marketing program, helping drive new revenue, improve loyalty, and build stronger customer relationships. Mobile marketing engages customers and prospects when they're online away from the traditional home/office desktop environment.
Mobile Push: Deliver relevant consumer interactions in real time.
Oracle’s Push Cloud Service extends cross-channel marketing strategies to the world of apps. Delivered standalone or integrated as part of Oracle Cross-Channel Marketing, Oracle Push Cloud Service helps the world's best marketers deliver relevant push notifications that stimulate engagement and drive users back to their applications. Deliver push notifications across devices to enhance your customer experience.
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Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.



Execute individualized, customer-centric SMS campaigns.

  • Increase the effectiveness of SMS by orchestrating it within the context of your cross-channel marketing campaigns.
  • Use response data to monitor, track and create more relevant campaigns.
  • Create SMS campaigns with simple SMS message designer.

Provide more real-time experience by adding Push to your marketing orchestrations.

  • Increase customer engagement by delivering push notifications across devices as part of an orchestrated customer journey that includes email, SMS, display, social, and web.
  • Personalize push messages based on consumer profiles.
  • Track and analyze interactions with push campaigns.



Making the Shift to Customer-Centric Marketing

Digital marketers must reorient their thinking, programs, and even organizations to focus on optimizing and orchestrating the interactions they have with each and customer, instead of just optimizing campaigns.


Email Deliverability Guide

This Modern Marketer's Guide covers the latest intelligence related to e-mail deliverability best practices, the internet service provider (ISP) landscape, international regulations, and the truth about Gmail’s interface changes.

White Paper

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester’s 75-criteria evaluation of lead-to-revenue automation platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.

  • White Paper

    30 Seconds or Less

    30 seconds or less is the average length of time that consumers spend reading or listening to online marketing communications—which means marketers are dealing with increasingly distracted consumers.

  • Guide

    Relationship-First Marketing for a Mobile World

    Consumers worldwide have nearly 5 billion active mobile subscriptions and the number is growing. The world has gone mobile. And it’s not coming back.

  • Guide
    Fifth Annual Look Book

    Fifth Annual Look Book

    We are proud to present our fifth annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative marketing excellence.



Success Stories

Limoges Jewelry Revitalizes Customer-Centric Approach

Limoges Jewelry matched the brand message of creating personalized products with personalized email campaigns.

View Case Study
Retail Harnesses Data to Enable More One-to-One Interactions leveraged customer data to send highly personalized messages based on habits, preferences, and behaviors.

View Case Study

“We’re getting data from many sources and analyzing it to create a blueprint for each customer. That lets us send communications that offer high value and that customers are delighted to receive.”

Daniel Reardon | Email Marketing Manager,


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