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Mobile Marketing

Marketing to Consumers

Mobile Marketing

Reach Consumers Across Devices with Mobile Push and Mobile SMS Messaging

 
Mobile SMS: Reach consumers immediately on their terms.
 
Part of Oracle’s Cross-Channel Marketing solution, Oracle Responsys, Mobile SMS enables marketers to create rich SMS campaigns and orchestrate them as part of a larger cross-channel marketing program, helping drive new revenue, improve loyalty, and build stronger customer relationships. Mobile marketing engages customers and prospects when they're online away from the traditional home/office desktop environment.
 
Mobile Push: Deliver relevant consumer interactions in real time.
 
Oracle’s Push Cloud Service extends cross-channel marketing strategies to the world of apps. Delivered standalone or integrated as part of Oracle Cross-Channel Marketing, Oracle Push Cloud Service helps the world's best marketers deliver relevant push notifications that stimulate engagement and drive users back to their applications. Deliver push notifications across devices to enhance your customer experience.
 
 
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Guide

Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.

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FEATURES & BENEFITS

Execute individualized, customer-centric SMS campaigns.

  • Increase the effectiveness of SMS by orchestrating it within the context of your cross-channel marketing campaigns.
  • Use response data to monitor, track and create more relevant campaigns.
  • Create SMS campaigns with simple SMS message designer.

Provide more real-time experience by adding Push to your marketing orchestrations.

  • Increase customer engagement by delivering push notifications across devices as part of an orchestrated customer journey that includes email, SMS, display, social, and web.
  • Personalize push messages based on consumer profiles.
  • Track and analyze interactions with push campaigns.

RESOURCES

Guide
look-book-2015-gd

LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

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Guide

Modern Marketing Essentials Guide: Mobile Marketing

Nearly everyone has a mobile phone and many are smartphones. Developing a mobile marketing strategy is essential. Learn the five key things you need to know about Mobile Marketing.

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Guide

Email Deliverability Guide

This Modern Marketer's Guide covers the latest intelligence related to e-mail deliverability best practices, the internet service provider (ISP) landscape, international regulations, and the truth about Gmail’s interface changes.

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CUSTOMER STORIES

Success Stories
Retail
LimogesJewelry

Limoges Jewelry Revitalizes Customer-Centric Approach

Limoges Jewelry matched the brand message of creating personalized products with personalized email campaigns.

View Case Study
Retail
Build.com

Build.com Harnesses Data to Enable More One-to-One Interactions

Build.com leveraged customer data to send highly personalized messages based on habits, preferences, and behaviors.

View Case Study

“We’re getting data from many sources and analyzing it to create a blueprint for each customer. That lets us send communications that offer high value and that customers are delighted to receive.”

Daniel Reardon | Email Marketing Manager, Build.com

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