Moving beyond traditional campaign management, Oracle Cross-Channel Marketing solution empowers you to create a consumer path that’s self-directed and drives higher conversion rates.
Program Orchestration helps provide a sustainable customer experience.
According to research from Accenture, nearly 80% of consumers receive a fragmented customer experience as they move across channels. This results in low conversion rates and even fewer repeat purchases as consumers seek out competitive experiences more tailored to their needs.
Part of Oracle Cross Channel Marketing solution, Program Orchestartion is a simple, but powerful, canvas for marketing orchestration. It allows marketers to orchestrate individual customer experiences across digital marketing channels, including email, mobile, display, and social.
Avoid customer journeys to nowhere.
Most customer journey tools use static email segments and non real-time data to inform the customer the path. Oracle’s Cross-Channel Marketing solution, Oracle Responsys, allows the marketer to pipe in real-time behavioral data to inform the customer experience, allowing the customer to dictate the path that’s right for them based on their actions. The result is a customer experience that actually lasts and drives sustainable revenue for your business.
Test & optimize to iterate, rather than rebuild, your campaigns.
Marketers know the story. They create a campaign with a set of steps for the consumer to follow, but more often than not, the consumer deviates from that current path. Program Orchestration features rich testing and optimization tools that allow you to quickly adapt to the consumer path and ensure long-term success.