This report evaluates vendors based on ability to execute and completeness of vision using evaluation criteria specific to CRM lead management. Oracle was named a leader.

This report analyzes critical capabilities for multichannel campaign management with key findings and recommendations that rate vendor performance in use cases and capabilities.

Oracle Marketing Cloud takes one of the top spots in this evaluation of cross-channel campaign management software providers.

This Forrester Wave™ reports on data management platforms with an evaluation of the 11 providers and how they stack up.

Align your sales and marketing operations to drive holistic account interactions that yield higher returns.

Personalize every experience to increase engagement, advocacy, and revenue.

Oracle Marketing Cloud’s direct integration with Facebook enables you to deliver personalized, relevant experiences with consumers.

Refining strategies and developing repeatable processes for success.

Aligning marketing and sales processes to maximize conversion rates and revenue.

Fueling value-based interactions and content delivery methods.

Create ideal customers with Oracle Marketing Cloud.

Focusing campaigns driven by data to know, segment, and refine your prospects.

Digital marketers acknowledge there’s a disconnect between B2B brands and their agencies. Learn how they are becoming more tightly coupled using data.

Modern marketing techniques can help today’s healthcare providers approach a changing healthcare environment.

Oracle simplifies how marketing teams harness digital innovation, empowering leading brands to transform the customer experience and grow revenue.

Consumer brands and their agencies need to be more closely aligned to better serve B2C customers. Learn how brands are meeting these challenges.

The evolution of pharmaceutical sales and marketing and how marketing automation can get the personal message across.

There is an undeniable need for brands and their agencies to better connect talent and technology so they can deliver a superior customer experience.

Learn how Oracle Infinity transforms the customer experience by incorporating reporting, ad hoc data exploration, and segmentation into a unified application and a single user experience.

Learn how you can achieve your business goals and objectives more easily through Oracle’s cloud adoption support offerings.

Learn more about our customer success framework and how you will be strategically supported at every stage of your cloud journey.

Get details about service delivery and pricing as well as sample project information for Oracle Marketing Cloud expert services.

Asset management firms require a solution that enables a multitouch, one-on-one connection with their clients. For mutual fund wholesalers, institutional asset managers, and marketers.

Through deep communications industry experience and powerful solutions, Oracle Marketing Cloud enables companies to take their communication efforts to the next level.

With Oracle Marketing Cloud for Entertainment, your company can create compelling campaigns, generate high-quality leads, and measure the impact of your marketing budget.

Promote stakeholder awareness, improve patient and physician engagement, and support compliance and audit needs while increasing revenue.

Learn more about modern marketing practices that can help you recruit new agents, brokerages, and financial advisors.

Deliver relevant marketing content that promotes brand and products, satisfies compliance and audit requirements, increases revenue, and reduces costs.

To compete more effectively, manufacturing marketers must replace past methods and begin the journey to modern marketing, where technology and expertise deliver what they need to succeed.

Oracle Marketing Cloud for Nonprofit helps organizations match member interests with offers, cultivate and renew memberships, and convert one-time givers into sustaining donors.

Meet the unique set of challenges around managing community relations, gathering deeper audience intelligence, improving recruitment, and building a safety culture.

Differentiate a firm’s brand to advisors and clients, recruit additional advisor capacity, and enable advisors to achieve success by supporting a personalized communications strategy.

Higher education institutions need to embrace personalized student engagement to overcome challenges with changing student demographics, rising tuition costs, and increased competition.

Learn how marketers are becoming more customer-centric using rich data to deliver personal experiences and set themselves apart.

CMOs weigh in on the importance of account-based marketing and its role within their B2B marketing strategy.

Modern Mark goes on eight adventures in the financial services industry looking for companies that take modern marketing to the next level.

Airports are more than a place for travelers to pass through. It’s time to realize the revenue potential, maximize the individual passenger spend, and increase nonaeronautical revenue.

Learn about a new standard of digital analytics to help brands succeed in an increasingly data-saturated world.

Successful CXO requires an optimization platform that supports testing and personalization for web, mobile, and apps with data integration.

Fifty-five percent of marketers use at least ten channels within their marketing channel mix, according to this ebook by the Aberdeen Group.

Email design and coding best practices constantly evolve. This guide will help you improve your deliverability, rendering, and results.

A/B and multivariate testing deliver insights you can use to provide optimal web, mobile, and application experiences.

A digital marketing primer for financial services.

To meet the collaborative and transparent demands of the financial services and insurance industry, firms must work to develop an involved and loyal community.

Learn what best-in-class companies are doing to deliver more consistent experiences that drive commerce revenue and better-connected customer experiences across marketing channels.

Orchestrating a cross-channel B2C marketing experience means removing friction from B2C across marketing automation, content marketing, social media, and data management.

In this guide, find out more about personalization trends and other consumer demands driving ecommerce.

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

Read how major brands are achieving digital marketing success with informed advertising. This personalized engagement gets the right ads in front of the right eyes.

Learn how financial services and insurance marketing organizations can achieve greater sales success with a fully automated marketing solution.

How leading financial services firms are leveraging online marketing methods to build profitable relationships.

Faced with unique regulations and channel considerations, financial services and insurance organizations are adopting new technologies. Learn why marketing must keep pace with this change.

Successful email marketing, demand generation, and lead management processes hinge on marketing automation. Today’s marketers must have strategy aligned to buyer needs across all phases of the buying process.

Eight questions to ask as you introduce a data management strategy to your financial services organization.

This guide walks you through optimizing mobile experiences and provides some design strategies to help you capture those clicks.

Mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences.

Content marketing is driving how marketing organizations engage their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter.

Nearly everyone has a mobile phone, and many are smartphones. Learn the five key things you need to develop a mobile marketing strategy.

How do you engage audiences with social media? Start with the five pillars of social marketing: listening, engagement, marketing communications, social advertising, and analytics.

Manufacturing marketing teams need to build better customer relationships. These strategies begin with better digital dialogues between manufacturers and the consumers they serve.

It's a new age of student enlightenment. Learn more about the five tenets of modern marketing for the modern campus.

Pharmaceutical companies have used sales reps to target providers, payors, and patients. Modern marketing takes advantage of new communication channels and marketing automation.

Find out how retailers who moved to Oracle Marketing Cloud increased marketer productivity and customer engagement.

Find out the new capabilities that the financial services and insurance industries need to succeed in today’s digital setting.

How do marketers overcome innovation paralysis? Learn how to find the best way to align both marketing and compliance best practices.

Consumers worldwide have nearly five billion active mobile subscriptions and the number is growing. Learn how to successfully market to them.

While just about every business is talking social these days, making it work for demand marketers is a tough nut to crack.

There’s a change in thinking happening. Learn eight key reasons why marketing automation makes sense for financial services and insurance companies.

Try out one of these modern marketing content ideas to take your strategy beyond the blog post.

See how Oracle Infinity helps put data in motion to provide a more complete picture of your customers.

Forbes research reveals how brands and agencies overcome collaboration roadblocks for improved customer campaigns and engagement.

With more marketing and customer data, the role of CMO is becoming more quantitative. See how we explore the origins and responsibilities of this role.

See how short videos, dynamic infographics, and visually rich materials cut through the noise of traditional marketing materials.

See the data about how data is making a difference for digital marketers. Budget allocations are on the rise as data spans the entire marketing organization.

Cut through the hyperbole. Dump the marketing speak. Instead, get the bottom line on how web analytics can impact your marketing plans.

Explore the different visualization tools available and decide which ones are right for your data and your target audience.

Social Media Today and Oracle Marketing Cloud surveyed 175 marketers about their mobile marketing goals, roles, and channels. See what the numbers reveal.

Uncover key trends about marketing data management.

Read these ten tips to improve marketing automation, email deliverability, data hygiene, and social and content marketing.

Learn about the key areas where B2B marketing needs to focus: targeting, engagement, conversion, analysis, and marketing technology.

Cook up modern marketing success in sales and marketing alignment, shared experience, lead lifecycle campaigns, and lead nurturing, throughout the entire customer lifecycle.

Higher education institutions need to correct student dropout rates. Learn how to apply proactive and reactive mechanisms to engage with students who are at risk.

Learn how executing data-driven digital advertising provides you with marketing that is accountable based on revenue.

Successful modern marketing requires the use of innovative technology and an open platform so marketers can spend more time innovating and less time integrating.

Make great social marketing strides in this digital world. Read how to listen, engage, publish, and analyze as part of your orchestrated and integrated marketing machine.

Whether you’re just beginning your personalization program or well on your way to creating an enviable customer experience, this playbook is for you.

In association with LookBookHQ, here’s a look at the current state-of-the-art, based on more than 200 survey responses from our modern marketing community.

Discover why more data doesn’t equal more insight and what it takes to become an insights-driven, customer-obsessed organization.

Tim Hughes, cofounder of Digital Leadership Associates, answers the questions about account-based marketing that we’re all too afraid to ask.

Learn how to advertise across social networks and develop a strategy to calculate the ROI of your social media efforts.

Learn more about the General Data Protection Regulation (GDPR) and how Oracle Marketing Cloud can help you prepare for these regulations.

Learn how Oracle Maxymiser empowers the world's largest brands to make data-driven decisions using Oracle’s best-in-class optimization platform.

Leveraging robust insights into your visitors’ needs and wants, Oracle Maxymiser uncovers the missed opportunities that result in measurable and concrete ROI.

Learn how to analyze disparate first- and third-party audience, campaign, and performance data in one central place.

This white paper shares insights from Demand Gen Report’s own research and industry expert interviews to dispel five common myths associated with marketing automation.

Learn how Elaine Turner used Oracle Marketing Cloud to transform CX and expand the brand while delivering a high-touch and uniquely curated customer experience.

Constellation Research presents examples of successful mobile marketing apps and customer engagement ideas to inspire CMOs as they formulate or enhance mobile marketing strategies.

Leading CMOs and senior digital marketing executives offer insights into the journey to achieving digital marketing agility.

This Frost & Sullivan research report explains how marketing automation helps drive trigger-based marketing across different verticals and enhances the value proposition of complementary solutions.

Online buyer behaviors have made it tougher for manufacturing marketing teams to execute. Learn about new strategies and tools that enable you to create a digital dialogue between manufacturers and audiences.

This Nucleus Research report evaluates the functionality and usability of more than 20 vendors to assess their ability to deliver ROI and ultimately win maximum value over time.

This global survey and report by Forbes Insights and Oracle Marketing Cloud offers best practices for surprising, delighting, and more closely engaging with customers.

Go beyond the hype and learn from leading CMOs as they offer insights into what works best in mobile marketing.

Find out how top-performing CMOs are able to balance the needs and priorities of sharing customer love in the marketplace with making money to satisfy the C-suite and investors.

Learn how leading CMOs at successful brands are transcending the geographic divide using six basic elements of success across people, process, and technology.

Progressive CMOs and senior digital marketing executives explain how to build more effective modern marketing teams that deliver better business results and customer experiences.

Advertisers need a sophisticated technology platform that addresses the unique challenges of mobile data collection, media organization, and campaign execution.

Learn how the GDPR may impact marketing and how Oracle Marketing Cloud can help accelerate your response to required changes.

How modern is your marketing? Click your current status in each of eight categories. You'll get your results immediately.

Using industry-standard benchmarks and definitions, this online ROI calculator approximates the rate of return on a marketing automation platform point solution investment.