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Know your customers and predict their needs

Add value to the experiences you create with Oracle Unity Customer Data Platform. In this guide, learn how a CDP bridges siloed data to create a single, 360-degree view that helps deepen your understanding of customers and meet them where they are.

Know your customers and predict their needs
The Forrester Wave for Digital Experience Platforms (DXP) 2021 The Forrester Wave for Digital Experience Platforms (DXP) 2021

Find out why Oracle earned the highest possible score in 19 criteria, including campaign management, customer analytics, and customer journey management.

Six marketing lessons from modern brands in APAC Harvard Business Review: Six marketing lessons from modern brands in APAC

Discover how brands like NEC Corporation and Australian Red Cross LifeBlood create seamless user experiences with connected data and insights.

Unify your data to connect deeply with customers

Essential Strategies for Cross-Channel Marketing

Engage customers across every channel with a single customer view

In today’s marketing world, customers dictate the terms and times that they interact with brands. 60% of customers now have higher expectations of their digital experience than ever before. Discover the power of cross-channel marketing.

Get the guide (PDF)

Essential Strategies for Customer Loyalty Marketing

Next-best actions to deliver delight

Know which content and offers will propel prospects through the buyer’s journey and build customer loyalty. Here are five steps to getting started with customer loyalty marketing.

Read the guide (PDF)

Essential Strategies for Personalised Marketing

Personalise experiences with connected customer data

Exceeding customer expectations is more critical now than it has ever been. Marketers need to gain an understanding of the context of every interaction across each customer’s journey—a journey that spans time, channels, context, and devices. Here is how brands can connect with customers by using data and insights to create campaigns that resonates.

B2B Marketing: Go further with Marketing automation (PDF)
B2C Marketing: Personalised Marketing in the Experience Economy (PDF)

Brands that have created connected experiences

Acquiring and delighting your next million consumers

80% reduction in cost per trial, 20% better conversion and 1500x increase in trials issued saw Bausch+Lomb’s marketing transformation pay off in 10 months. Here’s how they did it.

Why successful CEOs prioritise CX: And how can CMOs help

Ever wondered how successful CEOs use CX as a differentiator in delivering business outcomes? Listen to real life examples from Shalini Warrier, Executive Director, Federal Bank.

Red Bull Racing Honda teams up with Oracle for an unrivaled fan experience

Formula 1 fans get the inside track on the Red Bull Racing Honda team’s performance through real-time stats, insights, and personalised experiences powered by Oracle B2C Marketing.

Oracle Unity Customer Data Platform interactive demo

See Oracle’s customer data platform in action as it connects data from different sources into single customer profile views, provides insights into personalisation, and makes recommendations that add value to your customer experiences.

Oracle Unity Customer Data Platform Interactive Demo

Unlock the value of data

Bring Adtech and Martech together

See how Oracle Unity Customer Data Platform creates seamless experiences across all customer touchpoints.

Take the Oracle B2C Marketing product tour

See how our products deliver consistent, personalized experiences across channels.

Take the Oracle Eloqua product tour

See cross-channel campaign management in action with our guided tour.