Oracle B2B Marketing

Oracle Eloqua Marketing Automation

Find the best leads through brilliant B2B marketing campaigns that interact with customers in their preferred channels. Create targeted, cross-channel marketing campaigns and personalize communications with advanced lead management and marketing automation.

Targeting and segmentation

Connect and activate data from multiple sources to define segments that improve customer engagement. Continuously measure the performance of those key segments to ensure each message is appropriate and relevant.

Campaign orchestration

Orchestrate dynamic campaigns that intelligently adapt to buyers’ activities in real time.

Lead management

Use lead scoring techniques that update immediately while allowing for the flexibility to use different scoring models across campaigns. Uncover and quickly transfer high-quality leads to sales.

Sales and marketing alignment

Keep marketing and sales aligned through unified buyer and account intelligence that simplifies the identification of high-value opportunities and top-tier accounts.

Oracle Maxymiser Testing and Optimization

Make data-driven decisions that improve your websites and mobile apps. Create connected customer experiences with easy-to-use tools for testing, personalization, and optimization.

Testing and targeting

Uncover what works and what converts using seamless website tools that let you run A/B testing or complex multivariate testing.

Personalization and recommendations

Use data from any source to build complete customer profiles for more precise online targeting, personalization, and recommendations.

Predictive insights

Uncover promising opportunities, drive incremental revenue, and discover customer preferences using Maxymiser Testing and Optimization’s automated insight capabilities.

Mobile app optimization

Build and deliver tests to optimize your mobile and app experiences with the help of an easy-to-use visual editor.

Oracle Infinity Behavioral Intelligence

Optimize your customer’s real-time journey. Oracle Infinity Behavioral Intelligence brings in online behavioral data, applies intelligence to that data, and dynamically recommends actions to enhance the digital customer experience—at the exact right moment.

Streaming

Collect multichannel behavioral data in real time. Bring your online customer data into a unified location, while the visitor is still on your website.

Intelligence

Utilize digital ID resolution, data augmentation, and object stitching for a clear view of your online visitor. View recommended customer targeting and retargeting actions, no matter your technical level of expertise.

Activation

Deliver personalized customer experiences (CX) on your website and in your marketing orchestration system. Provide relevant customer recommendations or customized offers.

Testing and analytics

Conduct A/B testing and multivariate testing to determine the best personalized experiences to provide website and app visitors. View website customer behavior via heatmaps so you know what resonates and use funnel analysis to see customer journey progression.

Oracle CrowdTwist Loyalty and Engagement

Drive purchase frequency and deepen relationships through personalized customer loyalty and reward programs.

Customer engagement

Build customer profiles that capture data at every engagement point to broaden your understanding and personalize interactions and offerings.

Customized program design

Build customer loyalty programs around your brand’s unique objectives and those who are most loyal with a flexible SaaS platform.

Segmentation, tier levels, and personalization

Refine segments, personalize customer loyalty campaigns, and offer relevant rewards and benefits that drive continued engagement and spend.

Rewards management

Motivate customers to continue purchasing and engaging with flexible tools that allow you to design brand-specific reward strategies.

Reporting and analytics

Evaluate your customer loyalty program, engagement behavior, and member spend using self-service analytics tool.

Oracle DataFox Data Management

Leverage trusted company data and real-time signals to drive more successful, personalized marketing campaigns and sales programs. With continually updated AI-sourced and human-verified data automatically permeated throughout your workflows, you stay up to date with your customers’ changing needs.

Enriched customer profiles

Enrich account records with more than 70 firmographic data points and 68 types of real-time signals. Profile and classify your customer base, improve campaigns with niche segmentation, and enhance efficiency with rich, data-infused workflows.

Ideal customer/account profiles

Use insights gleaned from collected data about traits common to an ideal customer to build an ideal account profile and better define your targeted audience.

Prioritize and grow companies

Prioritize and grow your universe of target companies with a lead scoring model that provides consistent ranking methodologies for prospect companies. Shrink time to revenue by focusing first on businesses with the highest potential.

Monitor real-time company signals

Use real-time signal data to monitor news on prospective companies and identify when they hit key milestones. Then have more productive conversations with those customers and prospects.

Oracle Content Management

Connect content and deliver consistent, relevant customer experiences across all applications and marketing, sales, and customer service channels. It's personalized content delivered at scale using the power of AI.

Content and recommendations

Using Smart Content, assemble, curate, and create the right content to build highly personalized customer experiences.

Advanced video support

Create and manage videos that get customers’ attention and keep them engaged. Tagging, collaboration, and easy publishing make the entire video creation process simple.

Omnichannel delivery

Put content in the right place and make it available whenever and wherever customers engage with your brand.

Collaboration and workflow

Work within and across teams using productivity tools connected to a centralized content hub.

Flexible integrations and scalability

Create and add content from popular applications using integrations that let you augment Oracle Content Management features with Smart Authoring and enhanced digital asset management.

Oracle Unity Customer Data Management

Go beyond the typical customer data platform (CDP) to a complete customer intelligence platform. With built-in AI and machine learning, Oracle Unity Customer Data Platform connects data to create a single, dynamic profile view of each customer and activate it in real time.

Unified customer profile

Bring your CRM and back-office data together into a single, 360-degree customer profile that updates in real time.

Profile enrichment

Enrich collected first-party data with smart data. Calculate key indicators from your data and add attributes from second- and third-party sources.

Segmentation

Better understand customer intent and target relevant messaging to specific groups using intelligent segmentation.

Customer engagement measurements

Measure customer engagement using AI and machine learning to predict, model, and recommend the best experience for your marketing campaigns.

Personalized experiences

Use actionable intelligence to create personalized experiences for all customers and maintain context across their entire journey. Unity Customer Data Platform integrates seamlessly into other customer experience (CX) applications for faster time to value.