Oracle B2B Marketing

Create sales-ready opportunities with automated cross-channel campaigns

Automate the lead generation and qualification process from campaigns that span traditional marketing and advertising channels. Using artificial intelligence (AI), Fusion Marketing automatically scores leads at the account level, predicts when buyers are ready to talk to a salesperson, and generates highly qualified sales opportunities in any CRM system.

Features and capabilities

• Audience selection and expansion
• Personalized customer story and content recommendations
• Integrated, targeted advertising
• Cross-channel campaign configuration
• Campaign performance measurement
• Dynamic opportunity creation and delivery

Oracle Eloqua Marketing Automation

Find the best leads through brilliant B2B marketing campaigns that interact with customers in their preferred channels. Create targeted, cross-channel marketing campaigns and personalize communications with advanced lead management and marketing automation.

Targeting and segmentation

Connect and activate data from multiple sources to define segments that improve customer engagement. Continuously measure the performance of those key segments to ensure each message is appropriate and relevant.

Campaign orchestration

Orchestrate dynamic campaigns that intelligently adapt to buyers’ activities in real time.

Lead management

Use lead scoring techniques that update immediately while allowing for the flexibility to use different scoring models across campaigns. Uncover and quickly transfer high-quality leads to sales.

Sales and marketing alignment

Keep marketing and sales aligned through unified buyer and account intelligence that simplifies the identification of high-value opportunities and top-tier accounts.

Oracle Infinity Behavioral Intelligence

Optimize your customer’s real-time journey. Oracle Infinity Behavioral Intelligence brings in online behavioral data, applies intelligence to that data, and dynamically recommends actions to personalize and enhance the digital customer experience—at the exact right moment.

Streaming

Collect multichannel behavioral data in real time. Bring your online customer data into a unified location while the visitor is still on your digital properties.

Intelligence

Use digital ID resolution, data augmentation, and object stitching for a clear view of your online visitor. View recommended customer targeting and retargeting actions—no matter your level of technical expertise.

Activation

Deliver personalized customer experiences (CX) on your website and in your marketing campaign or marketing automation system. Provide relevant customer recommendations and customized offers.

Testing and analytics

Give visitors to your website and app the best personalized experiences by conducting A/B testing and multivariate testing. View website customer behavior via heatmaps so you know what resonates and use funnel analysis to see customer journey progression.

Oracle CrowdTwist Loyalty and Engagement

Drive purchase frequency and deepen relationships through personalized customer loyalty and reward programs.

Customer engagement

Build customer profiles that capture data at every engagement point to broaden your understanding and personalize interactions and offerings.

Customized program design

Build customer loyalty programs around your brand’s unique objectives and those who are most loyal with a flexible SaaS platform.

Segmentation, tier levels, and personalization

Refine segments, personalize customer loyalty campaigns, and offer relevant rewards and benefits that drive continued engagement and spend.

Rewards management

Motivate customers to continue purchasing and engaging with flexible tools that allow you to design brand-specific reward strategies.

Reporting and analytics

Evaluate your customer loyalty program, engagement behavior, and member spend using self-service analytics tool.

Oracle Content Management

Create and deliver the right content across all applications and marketing, sales, and customer service channels consistent, relevant customer experiences. It's personalized content delivered at scale using the power of AI.

Content creation

Create, assemble, edit, and deliver the right content to build highly personalized customer experiences.

Video creation

Take your content strategy to the next level. Collaboratively create and edit high-quality video that get your customers’ attention and keep them engaged with comprehensive support for smartphone cameras.

Advanced video support

Collaboratively edit and manage video content with easy tagging and publishing that makes the entire video management process efficient and scalable.

Omnichannel delivery

Deliver content to the right customer experience channel and make it available whenever and wherever customers want to interact with your brand.

Collaboration and workflow

Work within and across teams using the productivity tools each team finds most comfortable.

Flexible integrations and scalability

Create and add content from popular applications using integrations that let you augment Oracle Content Management features with smart authoring and enhanced digital asset management.

Oracle Unity Customer Data Platform

With built-in AI and machine learning, Oracle Unity Customer Data Platform connects data to create a single, dynamic profile view of each customer and activate it in real time.

Unified customer profile

Bring your CRM and back-office data together into a single, 360-degree customer profile that updates in real time.

Profile enrichment

Enrich your first-party customer data with smart data. Calculate key indicators and add important attributes from second- and third-party data sources.

Segmentation

Better understand customer intent and target relevant messaging to specific groups using intelligent segmentation.

Customer engagement measurements

Measure customer engagement using AI and machine learning to predict, model, and recommend the best experience for your cross-channel marketing campaigns.

Personalized experiences

Use actionable intelligence to create personalized experiences for all customers and maintain context across their entire journey. Unity Customer Data Platform integrates seamlessly into other customer experience applications for faster time to value.