No results found

Your search did not match any results.

We suggest you try the following to help find what you’re looking for:

  • Check the spelling of your keyword search.
  • Use synonyms for the keyword you typed, for example, try “application” instead of “software.”
  • Try one of the popular searches shown below.
  • Start a new search.
Trending Questions
 

Oracle Maxymiser Testing and Optimization

Oracle Maxymiser Testing and Optimization provides advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across websites and mobile apps. The solution also offers real-time personalization for B2C and B2B marketing campaigns to increase speed to market and improve customer experiences.

See what Oracle Maxymiser Testing and Optimization can do for you.

Explore Oracle Maxymiser Testing and Optimization

Effective testing and targeting

Find what works and what converts. With seamless switching between visual editing and code, Maxymiser’s visual editor supports nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy.

Ingest data for testing

Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view.

Drive strategic testing

Conduct A/B and multivariate testing and segment traffic to gauge the impact of any number of variables throughout the sales funnel. Discover new testing opportunities and gain additional insights into your customers’ digital experience with Oracle Infinity Behavioral Intelligence-powered Heatmaps.

Leverage data for targeting

Access accurate business insights to effectively segment and target audiences to gain customers and drive revenue.


Real-time personalization and recommendations

With Oracle Maxymiser, B2B and B2C marketers have an easy-to-use import tool to use data from any source and build customer profiles for more precise targeting, personalization, and recommendations.

Deliver tailored experiences

Leverage data from in-session activity, CRM, and your data management platform (DMP) to tailor experiences and respond to customer behavior with relevant offers and messaging. Reduce customer frustration, cart abandonment, and bounce rates.

Make good recommendations

Effortlessly inject, configure, and deploy real-time recommendations at any point in the customer journey with easy-to-use dashboards powered by machine learning, without the need for IT involvement.

Go live quickly

Get non-technical teams up and running with a full suite of personalization, recommendation, and testing capabilities that are easy to implement through a single line of code.


Data-driven insights

Discover the most promising opportunities and drive incremental revenue with automated insight capabilities. Mine test data to automatically uncover customer preferences to know exactly why and where to personalize.

Understand website clicks

View digital behavior to understand where to focus, who to target, and how to engage. With Heatmaps, powered by Oracle Infinity Behavioral Intelligence, you can visualize customer behavior, such as clicks and scrolling, right on the page.

Analyze abandoned sessions

See which visitors aren’t converting, analyze sales funnel engagement drop-off, and uncover detailed information about conversions through automated analyses of customer data.

Leverage insights for growth

Transform your marketing strategy, programs, and tactics to accelerate positive business outcomes by using actionable data-driven insights that can be quickly implemented.


Mobile app optimization and personalization

Build and deliver tests with an intuitive visual editor that works across apps, websites, and mobile. No app store submissions or approvals are required, so you can launch tests in record time to quickly see what resonates with customers.

Cross-channel consistency

Create, edit, and launch cross-channel marketing campaigns using a single interface. Rapidly deploy consistent and complementary experiences—including test campaigns—to desktops, smartphones, or tablets.

Fast mobile campaign launch

Get in front of mobile users at a faster pace. Oracle Maxymiser helps reduce time to launch by allowing you to create, edit, and launch app campaigns in real time for both iOS and Android operating systems.

Align mobile strategies

Use best-in-class statistical models to develop mobile experiences that will engage every user. Access the reporting hub to analyze insights to align key metrics to mobile strategy and deploy personalized experiences to app users.


View All Customer Successes

Oracle Maxymiser Testing and Optimization customer successes

Learn how companies across different industries and in different geographies use Oracle Maxymiser to optimize the user experience across websites and mobile apps. Click on each logo to learn more.

National Express logo

National Express redesigns its app page, increasing engagement by 22% from its website

Key benefits

No development resources needed

Put testing and personalization into the hands of marketers. Test and launch the right campaigns, offers, and promotions at a faster rate without having to rely on costly IT/development resources.

Oracle Maxymiser Testing and Optimization product overview (PDF)

Boost customer engagement and lifetime value

Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect.

Personalized B2B marketing best practices

Personalized B2C marketing best practices

Timely and accurate decision-making

Employ online and offline data to make timely and accurate decisions using Maxymiser Testing and Optimization’s powerful stats engine.

Achieve consistently higher conversion rates across channels

Create complete, uniform campaigns—that drive conversions and revenue—across all digital marketing channels (web, mobile, and apps).

Ease of use accelerates time to value

Quickly deploy and start testing even the most complex campaigns with an intuitive visual editor.

Maintain security and data privacy

Test all site areas while protecting your data with Oracle Maxymiser’s highly secure platform.

Optimal results—faster

Go beyond simple CTA testing. Conduct A/B and multivariate testing to determine the optimal customer experience and use the test data to reveal customer preferences so you know exactly where to personalize.

THOUGHT LEADERSHIP

Attention cross-channel marketers: Oracle Maxymiser launches visual editor for Android

Taz Khela, Director, Product Management, Oracle

Oracle Maxymiser has offered native app testing for years for both iOS and Android. But with a recent surge in app testing and increased uptake in the use of our software development kits (SDKs), the visual editor for Android joined our portfolio, along with our visual editor for iOS in our portfolio. The new Android visual editor makes it easy to test and personalize content within iOS and Android apps. Continue reading to learn more.

Read the complete story

Featured blogs

View all

Resources

CX Marketing release readiness

Release readiness

Get up to speed on the latest releases of Oracle B2B Marketing and B2C Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Maxymiser Testing and Optimization. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Topliners for Oracle Eloqua

Topliners

Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners Community for Oracle Marketing includes content about Oracle Maxymiser Testing and Optimization.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Eloqua Help Center

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Digital marketing best practices

Digital marketing best practices

Digital marketing is the creation, dissemination, and promotion of digital assets through digital channels, such as search engines, websites, landing pages, banner ads, social media sites, email, and mobile applications. Digital marketing is one of the most fluid forms of marketing. That’s why it’s good to be aware of what the best practices are so you achieve superior results.

You may also be interested in…

Oracle Infinity Behavioral Intelligence

Real-time personalization

Oracle Unity Customer Data Platform

Intelligent customer data platform

Oracle Responsys Campaign Management

B2C campaign management

Oracle Eloqua Marketing Automation

B2B marketing automation

Get started


Request a demo

See what Oracle Marketing can do for you.


Take a tour

Explore Marketing and other CX applications on your own.


Subscribe

Stay up to date and get the Inside Modern Marketing newsletter.


Contact sales

Talk to a team member about Oracle Marketing.