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Improve customer experience and drive higher return on investment. Oracle Maxymiser helps B2B and B2C marketers create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations, and insights.
Discover Oracle Maxymiser in this product tour.
Find what works and what converts. With seamless switching between visual editing and code, Oracle Maxymiser’s visual editor enables nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy.
Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view.
Launch A/B and multivariate testing and segment traffic to see any number of variants throughout the sales funnel. Discover new testing opportunities and gain additional insights into the digital experience with Oracle Infinity-powered Heatmaps.
Access accurate business insights to effectively segment and target audiences to gain customers and drive revenue.
With Oracle Maxymiser, B2B and B2C marketers have an easy-to-use import tool to use data from any source and build customer profiles for more precise targeting, personalization, and recommendations.
Respond to customer behavior with relevant offers and messaging to reduce customer frustration, cart abandonment, and bounce rate. Oracle Maxymiser helps leverage in-session activity, CRM, and DMP data to tailor experiences.
Effortlessly inject, configure, and deploy real-time recommendations at any point in the customer journey with easy-to-use dashboards powered by machine learning, without the need for IT involvement.
Get non-technical teams up and running with a full suite of personalization, recommendation, and testing capabilities that are easy to implement through a single line of code.
Discover the most promising opportunities and drive incremental revenue with Oracle Maxymiser’s automated insight capabilities. Mine test data to automatically uncover customer preferences to know exactly why and where to personalize.
View digital behavior that reveals where to focus, who to target, and how to engage. Powered by Oracle Infinity, Heatmaps enable marketers to visualize customer behavior, such as clicks and scrolling, on the page.
See which visitors aren’t converting, analyze sales funnel engagement drop-off, and uncover detailed information about conversions through automated analyses of customer data.
Transform your marketing strategy, programs, and tactics to accelerate positive business outcomes using actionable insights—backed by data and able to be quickly implemented.
Build and deliver tests with an intuitive visual editor that works across apps, websites, and mobile. No app store submissions or approvals are required, so you can get your tests out the door and in front of customers in record time.
Create, edit, and launch campaigns across every channel using a single interface. Rapidly deploy consistent and complementary experiences—including test campaigns—to desktop, smartphone, or tablet.
Get in front of mobile users at a faster pace. Oracle Maxymiser helps reduce time to launch by allowing you to create, edit, and launch app campaigns in real time for both iOS and Android operating systems.
Use best-in-class statistical models to develop mobile experiences that will engage every user. Access the reporting hub to analyze insights to align key metrics to mobile strategy and deploy personalized experiences to app users.
“Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel, and they never cease to deliver on the technical side.”Ashley Howe, Analytics and Optimization Manager, National Express
Offer personalization as well as product and content recommendations—without relying on development resources.
Employ data to make timely and accurate decisions, using Oracle Maxymiser’s powerful stats engine.
Create complete campaigns for virtually any type of site or device to ensure a consistent experience for your customers.
Quickly deploy and start testing even the most powerful campaigns with an intuitive visual editor.
Deliver synchronous campaigns with minimal latency and content flicker.
Test all site areas while protecting your data with Oracle Maxymiser’s highly secure platform.
Use both A/B and multivariate testing to determine the optimal experience.
Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different evaluation criteria based on “Ability to Execute” and “Completeness of Vision”. We believe this evaluation recognized the continued strength of our marketing stack and the new capabilities we’ve been developing to help marketers meet the ever-changing needs of their customers.Read the complete post
Oracle Maxymiser’s intuitive self-serve interface enables marketers and developers to make data-driven decisions to win and retain customers. From simple A/B to complex multivariate tests, Oracle Maxymiser’s robust platform, powerful real-time personalization capabilities, and product recommendations, tools, and automated insights make it easy.
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