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Featured Content

A New Lens Into Manufacturing Marketing

How Modern Manufacturers Create Personalized, Data-Driven Marketing for Today’s Consumers


Modern manufacturers know exactly how important the right data can be. The new buying environment has turned attention to the customer, who’s looking for an individualized approach. Building on those needs, manufacturers are evolving into Modern Marketers and developing a customer-centric approach based on rich data to take advantage of new personalization features and unique experiences to set themselves apart in the buyer’s eyes.