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Content Marketing

Content Analytics

Metrics to Measure Strategy, Production, and Workflow

Gain Insight from Content Performance.
Metrics are the currency of the new economy and without them content efforts are becoming increasingly difficult to defend. Oracle Content Marketing has built-in metrics essential to the overall content marketing strategy and compliment general analytics packages.

These insightful reports help the marketer understand how content is performing and how to speed up content production by identifying any potential bottlenecks in the content workflow.

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Easily visualize content performance and production progress on analytics dashboards

The Oracle Content Marketing main analytics dashboard gives the marketer a quick look at content production while also providing traffic and conversion statistics. Analytics reports are divided into two categories: performance analytics and production analytics. Each can be exported into an XLSX or CSV file for distribution or reporting purposes.

 
Guide
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Measuring the Effectiveness of Your Content Marketing

This 5-step process to prove value and grow your business includes how to create measurable goals and define your sales and marketing funnels and associated content.

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CUSTOMER STORIES Success Stories
Telecommunications
LifeSize

LifeSize Fills the Pipeline with a Persona-Based Content Strategy

LifeSize rebuilt their global corporate website and developed a modern content strategy.

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Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

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Education
Thermo Fisher

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Science Education used marketing automation to take a 10 year old print publication into the digital age.

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RESOURCES
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Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving how marketing organizations engage their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter.

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12 Awesome Content Marketing Ideas (That Aren't Blog Posts)

We’ve got 12 content marketing ideas to take your strategy beyond the blog post. Frame it as a quiz. Use Twitter as a Q&A. Explore different charts. And that’s just the first three.

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Guide
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Buyer's Guide: Evaluating Content Marketing Solutions

Many companies are turning to providers who can engineer a better content marketing process. Use this guide to identify the capabilities that will boost your content marketing results.

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