Metrics to Measure Strategy, Production, and Workflow
Gain Insight from Content Performance.
Metrics are the currency of the new economy and without them content efforts are becoming increasingly difficult to defend. Oracle Content Marketing has built-in metrics essential to the overall content marketing strategy and compliment general analytics packages.
These insightful reports help the marketer understand how content is performing and how to speed up content production by identifying any potential bottlenecks in the content workflow.