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Content Marketing

Distributing Content

Promote Content at Scale Through Cross-Channel & Social Integration

The biggest struggle for content marketers is making sure their content gets seen by the right people, at the right time, through the right channel for both internal and external customers. The Oracle Content Marketing out-of-the-box publishing tools remove the typical IT roadblocks for publishing content to the masses, and ensure marketing control over branding and content quality.

Promote content to a website, blog, email, microsite, landing page, or internal content portal across multiple business units simply and efficiently.  

 
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What is Content Portal?

Content Portal provides marketers with an easy way to centrally manage and distribute content at scale across the organization and tailor it to a business unit’s specific needs. Additionally, sales teams can leverage this intuitive, visually interactive portal to easily find and share relevant content with prospects based on persona and sales stage.

How can other teams outside of marketing access and use content portal?
Content Portal can be embedded into any sales automation system or internal page and is natively responsive, allowing users to access and interact with the portal across any mobile device. Content Portal also allows users to share content directly across their private Facebook, LinkedIn and Twitter accounts.

 
White Paper
econsultancy-the-future-of-content-Marketing-wp

The Future of Content Marketing

Content marketing is at a tipping point and top of mind. According to Econsultancy research, 77% of companies surveyed will increase their content marketing spend this year.

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CUSTOMER STORIES Success Stories
Telecommunications
LifeSize

LifeSize Fills the Pipeline with a Persona-Based Content Strategy

LifeSize rebuilt their global corporate website and developed a modern content strategy.

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Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

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Education
Thermo Fisher

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Science Education used marketing automation to take a 10 year old print publication into the digital age.

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RESOURCES
Guide
content-marketing-essentials

Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving how marketing organizations engage their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter.

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Infographic
12-awesome-content-marketing-ideas-ig

12 Awesome Content Marketing Ideas (That Aren't Blog Posts)

We’ve got 12 content marketing ideas to take your strategy beyond the blog post. Frame it as a quiz. Use Twitter as a Q&A. Explore different charts. And that’s just the first three.

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Guide
marketing automation

Buyer's Guide: Evaluating Content Marketing Solutions

Many companies are turning to providers who can engineer a better content marketing process. Use this guide to identify the capabilities that will boost your content marketing results.

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