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Content Marketing

Collaboration and Workflows

Match Content Workflows to Business Processes 

Create, Collaborate and Manage Content with Workflows
Oracle Content Marketing has robust, built-in collaboration and workflow capabilities for creating all types of content. Marketers can customize specific workflows for each process and each workflow can include various steps in the process including creation, approval, and distribution.

Associate each individual step with a task that will map to one or more people allowing for easy interaction, communication, and collaboration between individuals or business units. Email notifications and in-app indicators help to keep teams aligned and working efficiently.
 
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What is a Workflow?

A workflow is a collection of tasks grouped by stage which may contain multiple tasks or just one. They can be automatically required based on an asset’s content type, category, publisher, or author.

What Workflow Tasks are made available for use within Oracle Content Marketing?
A workflow task is an action or event which is required in a particular stage of a workflow. There are several types of tasks available for use in Oracle Content Marketing’s Workflow Management framework including: Basic Tasks, Validation Tasks, Approval Tasks, Notifications, and e-Signatures.

 
White Paper
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The Future of Content Marketing

Content marketing is at a tipping point and top of mind. According to Econsultancy research, 77% of companies surveyed will increase their content marketing spend this year.

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CUSTOMER STORIES Success Stories
Telecommunications
LifeSize

LifeSize Fills the Pipeline with a Persona-Based Content Strategy

LifeSize rebuilt their global corporate website and developed a modern content strategy.

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Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

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Education
Thermo Fisher

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Science Education used marketing automation to take a 10 year old print publication into the digital age.

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RESOURCES
Guide
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Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving how marketing organizations engage their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter.

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Infographic
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12 Awesome Content Marketing Ideas (That Aren't Blog Posts)

We’ve got 12 content marketing ideas to take your strategy beyond the blog post. Frame it as a quiz. Use Twitter as a Q&A. Explore different charts. And that’s just the first three.

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Guide
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Buyer's Guide: Evaluating Content Marketing Solutions

Many companies are turning to providers who can engineer a better content marketing process. Use this guide to identify the capabilities that will boost your content marketing results.

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