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Entertainment

Industry Marketing

Oracle Marketing Cloud for Entertainment

Personalize Interactions to Boost Entertainment Loyalty, Relationships, and Revenue

Modern Marketers in entertainment, sports teams, and venue owners are making the 1:1 personal connections that turn ticket buyers into subscribers and guests into fans. They are driving lifelong loyalty, deeper relationships, and increased revenue with integrated programs and multichannel campaigns from events to concessions and merchandise.
 
Increase revenue with targeted offers.
Capture data and behaviors to build personalized dynamic emails and landing pages to ensure an exceptional online experience. Align personal interests with communications and offers. Establish relationships by communicating the right message at the right time with sophisticated scoring and nurturing campaigns.
 
Drive engagement with sharable social content.
  • Build awareness of your events through social media.
  • Engage people through their preferred social channels.
  • Enrich your database with social profiles and activities.
 
Launch campaigns faster with blueprint templates.
Use a gallery of prebuilt best practice templates to launch email campaigns fast. Just insert your images, logos, and copy. You also get examples for all campaign touches to help you brainstorm your copy.
 
 
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Guide
hidden-game-entertainment

The Hidden Game

Challenging the status quo: Searching for hidden opportunities in sports and entertainment marketing. We look at 5 critical challenges facing sports and entertainment marketers.

Download

FEATURES & BENEFITS

Campaign Templates

Taking advantage of prebuilt entertainment blueprint templates to get started fast.
  • Use basic templates that include layout and formatting ready for your copy and graphics. 
  • Launch new campaigns in days not weeks. 
  • Adapt prebuilt templates for suggested campaigns, emails, and landing pages based on best practices.
 

Communications

Personalizing entertainment communications with tailored messages across channels.
  • Send relevant messages across email, web, mobile, display, and social.
  • Deliver content in context to increase engagement at all stages.
  • Develop authentic 1:1 relationships with customers.
  • Nurture with a steady stream of personalized communications.
  • Attract new customers while cultivating long-term loyalty and revenue.
  • Send push notifications across devices using email, SMS, display, and more.
 

Data Management & Activation

Applying powerful data taxonomies specifically tailored to the Entertainment industry.
  • Connect first-party data you’ve collected, second-party or partner shared data, and third-party data gleaned from external providers on a data management platform (DMP).
  • Unify data sets with enterprise data from sales transactions, CRM, and commerce systems.
  • Activate your data to support your campaigns for dramatic improvements in relevance and value across every channel and touch point.
 
 

Integration

Connecting systems to extend and align processes.
  • Get out-of-the-box integration with leading CRM systems such as Oracle Sales Cloud, Oracle CRM On Demand, Oracle Siebel Sales, Salesforce.com, and Microsoft Dynamics CRM.
  • Bring custom data from other internal sources to extend and refine the process.
  • Use Oracle Marketing AppCloud to reach a large network of partners offering integrated solutions to extend the value of your marketing investments.
 

Segmentation

Aligning entertainment audience interests with the information they require.
  • Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database. 
  • Summarize a wealth of behavioral data in multiple ways according to the audience.
  • Deliver specific campaigns based on profiles and behaviors. 
  • Track responses to specific campaigns and align interests to content.
 
 

Analytics and Dashboard

Putting powerful reporting and website analytics at an entertainment marketer’s fingertips.
  • Take advantage of reports and dashboards, web analytics, campaign performance, and email revenue calculator.
  • Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.
  • Track how marketing efforts are driving client and sales engagement and ultimately share of wallet.
  • Produce high-level dashboards and drill into specific details by campaign.
 

Modern Marketing Success

Achieving successful entertainment marketing implementation and rapid time to value.
  • Use our innovative entertainment methodology that accelerates the success of your implementation.
  • Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.
  • Rely on a team of knowledgeable experts in communications marketing, marketing automation, implementation, and campaigns.
  • Expand your understanding of marketing best practices and more with education and certification programs.
  • Join our Topliners community to collaborate online with thousands of Modern Marketers.
  • Connect in person to share best practices at conferences and local events.
 
 

RESOURCES

Guide
marketing-automation-simplified

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process.

Download
Datasheets
entertainment

Entertainment Industry

With Oracle Marketing Cloud for Entertainment, your company can create compelling campaigns, generate high-quality leads, and measure the impact of your marketing budget.

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White Paper
frost-sullivan-marketing-automation-2013-wp

Frost & Sullivan: Marketing Automation

The Secret Sauce to Marketing-Driven Sales Growth and Empowerment — A Cross-Industry Analysis

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Customer Stories

Success Stories
Entertainment
Oklahoma City Thunder

Oklahoma City Thunder Creates Personalized Fan Experiences

The NBA Oklahoma City Thunder creates a superior sports entertainment experience using personalized communications and online content.

View Case Study
Entertainment
Comcast

Comcast Delivers Customer-Centric Marketing with Oracle

Comcast shifts from campaign-centric to customer-centric marketing by personally engaging customers of the world’s largest mass media and communications provider.

View Case Study

“We conduct a lot of surveys and use online forms to gather data about our fans to try to enhance their experience at every turn. Everything we do revolves around making sure our fans have a superior experience.”

Scott Loft | VP of Ticket Sales, Retention, and Database Operations, Oklahoma City Thunder

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