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Non-Profit - Industry

Industry Marketing

Oracle Marketing Cloud for Nonprofit

Engage and Nurture Your Nonprofit Community With Personalized Communications

Modern Marketers at nonprofit organizations are systematically building their member base communities by transforming single donors into loyal members. They are also cutting development costs while creating and delivering more effective campaigns that communicate the importance of their cause.
Increase donations with targeted offers.
Capture data and behaviors to build personalized dynamic emails and landing pages to ensure an exceptional online experience. Align personal interests with communications and offers. Establish relationships by communicating the right message at the right time with sophisticated scoring and nurturing campaigns.
Use social media to stand out in the crowd.
Broaden your reach through sharable social content and easily see which social networks drive the most engagement. Build awareness of your organization. Engage more donors and members. Enrich your member database with social profiles and activities. Align mission and membership. Make a difference.
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White Paper

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester’s 75-criteria evaluation of lead-to-revenue automation platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.


Personally engage and nurture member loyalty.

  • Deliver automated campaigns based on profiles and responses.
  • Recruit new members with campaigns that communicate your message.
  • Distribute personalized electronic newsletters to reinforce your mission.

Launch campaigns faster with blueprint templates.

Use a gallery of prebuilt best practice templates to launch email campaigns fast. Just insert your images, logos, and copy. You also get examples for campaigns to help you brainstorm your copy:
  • Welcome New Program Viewer
  • Event Registration Campaign
  • Welcome New Donor
  • Education – About Our Mission
  • Annual Renewal Campaign



Campaign Templates

Taking advantage of prebuilt nonprofit blueprint templates to get started fast.
  • Use basic templates that include layout and formatting ready for your copy and graphics. 
  • Launch new campaigns in days not weeks.
  • Adapt templates for Welcome Series Program for New Members and Donors, Event Registration, Education Series, Annual Renewal Campaign.


Personalizing nonprofit communications with tailored messages across channels.
  • Develop an authentic 1:1 relationship with donors and members across email, web, display and social channels.
  • Nurture with a steady stream of personalized communications.
  • Nurture members while cultivating long-term loyalty and generosity.
  • Attract new members and donors while cultivating long-term loyalty.

Data Management and Activation

Applying powerful data taxonomies specifically tailored to the nonprofit industry.
  • Connect first-party data you’ve collected, second-party or partner shared data, and third-party data gleaned from external providers on a data management platform (DMP).
  • Unify data sets with enterprise data from sales transactions, CRM, and commerce systems.
  • Activate your data to support your campaigns for dramatic improvements in relevance and value across every channel and touch point.


Connecting systems to extend and align processes.
  • Get out-of-the-box integration with leading CRM systems such as Oracle Sales Cloud, Oracle CRM On Demand, Oracle Siebel Sales,, and Microsoft Dynamics CRM.
  • Bring custom data from other internal sources to extend and refine the process.
  • Use Oracle Marketing AppCloud to reach a large network of partners offering integrated solutions to extend the value of your marketing investments.



Aligning audience interests with the information they require.
  • Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database.
  • Summarize a wealth of behavioral data in multiple ways according to the audience.
  • Deliver specific campaigns based on profiles and behaviors.
  • Track responses to specific campaigns and align interests to content.

Analytics and Dashboards

Putting powerful reporting and website analytics at a nonprofit marketer’s fingertips.
  • Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.
  • Track how marketing efforts are driving member engagement and ultimately financial support.
  • Produce high-level dashboards and drill into specific details by campaign.

Modern Marketing Success

Achieving successful nonprofit marketing implementation and rapid time to value.
  • Use our innovative methodology that accelerates the success of your implementation.
  • Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.
  • Rely on a team of knowledgeable experts in manufacturing marketing, marketing automation, implementation, and campaigns.
  • Expand your understanding of marketing best practices and more with education and certification programs.
  • Join our Topliners community to collaborate online with thousands of Modern Marketers.
  • Connect in person to share best practices at conferences and local events.


White Paper

Why You Need To Be A Modern Marketer: The Business Impact of Marketing Maturity in the Age of the Consumer

With technology expanding rapidly, marketers must refine and evolve their marketing practices to better understand and serve customers.


Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process.

White Paper

Frost & Sullivan: Marketing Automation

The Secret Sauce to Marketing-Driven Sales Growth and Empowerment — A Cross-Industry Analysis


Customer Stories

Success Stories

AAAS Takes Membership Renewal to the Next Level

The American Association for the Advancement of Science (AAAS) personalized member communications with automation.

View Case Study

“There is no way we could have done this without marketing automation. We simply did not have the staff or resources. We couldn’t have done it without Oracle Marketing Cloud.”

Alison Chandler | Marketing Operations, AAAS


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