Why choose Oracle Eloqua vs. Adobe Marketo Engage?

Gain control of your data and grow your marketing initiatives with Oracle Eloqua’s flexible and extensible, real-time data model. Easily aggregate data from all sources, integrate with multiple CRM instances, and leverage unlimited API calls.

Marketo customers, on the other hand, are often faced with data model limitations, due to manual data syncs between solutions, restrictive APIs, and Marketo’s inability to integrate with more than just one CRM instance¹—all of which can result in more environments to manage and delayed campaigns and business opportunities.

Oracle Eloqua takes the complexity out of campaign creation. Eloqua helps you easily create, change, and manage campaigns based on marketing best practices, using an easy-to-use drag-and-drop interface.

With Eloqua, you can visualize your entire customer experience from beginning to end, quickly identifying bottlenecks and making real-time changes without sacrificing customer experiences. On the other hand, with Adobe Marketo, it’s difficult to visualize what the complete journey looks like because you are limited to one workflow per campaign².

Stop relying on inaccurate lead scores that prevent you from reaching a prospect with the right message. Unlike Marketo, leads coming from Oracle Eloqua are scored dynamically—in real time—based on customer profile and engagement data.

With Eloqua, you have a deeper understanding of when your customers are ready to buy³. Our flexible scoring model gives you the most recent and relevant customer insights across multiple campaigns for higher quality sales leads.

Save time and resources with reusable content blocks that can be saved, repurposed, and edited across multiple teams. With Oracle Eloqua, you can streamline your content creation process with native design editors to create emails, landing pages, and forms. And further personalize your customers’ experience with dynamic content that adapts to the individual viewing it.

Measuring business impact requires a real-time view of campaign performance. Oracle Eloqua’s true business intelligence platform provides real-time insights and customizable reporting tools to measure the results from your marketing efforts, including campaign and email analysis, account engagement metrics, and closed loop reporting.

Unfortunately for Marketo users, Adobe’s solution limits the number of users who have reporting capabilities. Marketo also lacks the flexibility to create custom reports—unless you also purchase Adobe’s Bizible add-on⁴.