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Featured Content

The CMO Dilemma: Bridging the Gap Between Love and Money

An Aberdeen Study

Modern marketers are tasked with a daunting challenge. They must balance the needs and priorities of sharing customer love in the marketplace with making money to satisfy the C-suite and investors. They need to meet and exceed the expectations of empowered customers while adding shareholder value. Aberdeen surveyed more than 200 businesses about this key issue. Find out how top performing CMOs are able to overcome this challenge by using journey management, omni-channel, and analytics as key ingredients of their activities.