The Guide to Social Media Marketing
Listen, Engage, Publish, Analyze
The customer has more power in the marketing relationship than ever before. They want to hear from you on their terms, when and where they want. And increasingly, the where is social media. It’s just marketing after all, and if you understand who your audience is, what content or message will resonate with them, what action you want them to take, and how you will measure your success, you will make great social strides in this digital world. Read how to listen, engage, publish, and analyze as part of your orchestrated and integrated marketing machine.