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How Modern Marketing Works

Cross Channel Marketing

cross-channel marketing
Deliver an individualized customer experience across marketing channels that drives revenue across email, mobile, social, web, and digital advertising. Oracle Cross-Channel Marketing leverages real-time behavioral data to create a dynamic and self-directed customer path.

Content Marketing

content marketing
Increase the impact of your content by making it simple for marketing teams to create content, map to buyer personas, and integrate with cross-channel campaigns. Oracle Content Marketing helps marketers transform content from a nebulous necessity into a strategic asset.

Social Marketing

social marketing
Listen to customer conversations with greater depth and intelligence. With unified social listening, analytics and engagement under one platform, Oracle Social Marketing helps marketers transform social insights into rich engagement.

Data Management Platform

data activation
Transform data into actionable audience intelligence to engage customers across your entire marketing ecosystem. The Oracle Data Management Platform uses your proprietary data and connects to pre-integrated Oracle Data Cloud third-party data.
 

What's New

Modern Marketing Experience

Europe's premier Modern Marketing event is coming to London this November. Registration and call for speakers now open!
 
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Customer Stories

Intel

Intel’s look-alike audiences—created by Oracle Marketing Cloud—surpassed campaign benchmarks for engagement by 75%.
 
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Best Practices

Mobile Marketing

It's all about targeting the mobile digital environment of your customers and prospects.
 
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