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How modern marketing works

Cross Channel Marketing

cross-channel marketing
Deliver an individualized customer experience across marketing channels that drives revenue across email, mobile, social, web, and digital advertising. Oracle Cross-Channel Marketing leverages real-time behavioral data to create a dynamic and self-directed customer path.

Content Marketing

content marketing
Increase the impact of your content by making it simple for marketing teams to create content, map to buyer personas, and integrate with cross-channel campaigns. Oracle Content Marketing helps marketers transform content from a nebulous necessity into a strategic asset.

Social Marketing

social marketing
Listen to customer conversations with greater depth and intelligence. With unified social listening, analytics and engagement under one platform, Oracle Social Marketing helps marketers transform social insights into rich engagement.

Data Management Platform

data activation
Transform your data into actionable audience intelligence that helps engage customers across the marketing ecosystem. The Oracle Data Management Platform uses proprietary data marketers own, or connects with 3rd-party data pre-integrated with Oracle Data Cloud.

What's New

Upcoming Events

Improve your skills, hear from industry experts, and see Modern Marketing in action at one of our upcoming events.
 
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Customer Stories

Verizon Wireless

The American broadband and communications company achieves massive scale through automated communications triggered by customer behaviors. 
 
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Best Practices

Cross-Channel Marketing

How to engage with your customer or prospect across every digital channel and any device.
 
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