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How Modern Marketing Works

Cross Channel Marketing

cross-channel marketing
Deliver individualized customer experiences and drive revenue across channels. The Oracle Marketing Cloud provides two Cross-Channel Marketing solutions: Oracle Eloqua for B2B marketers, and Oracle Responsys for consumer marketers.

Content Marketing

content marketing
Increase impact by making it simple for marketing teams to create content, map to buyer personas, and integrate with cross-channel campaigns. Oracle Content Marketing helps marketers transform content from a nebulous necessity into a strategic asset.

Social Marketing

social marketing
Listen to customer conversations with depth and intelligence. With unified social listening, analytics and publishing under one platform, Oracle Social Marketing helps marketers transform social insights into rich engagement.

Data Management Platform

data management platform DMP
Transform data into actionable audience intelligence to engage customers across your entire marketing ecosystem. The Oracle Data Management Platform uses your proprietary data and connects to Oracle Data Cloud third-party data.

What's New

Optimizing Web & Mobile

Oracle and Maxymiser strengthen the most comprehensive solution to test and optimize the customer experience.
Learn More

Customer Stories

Oracle Marketing Cloud Customer Success


Dell used Oracle Marketing Cloud to grow customer pipeline and improve view through revenue on ad spend by 1,000%.
View Case Study


Best Practices

marketing automation software

Marketing Automation

See how you can use marketing automation to fuel delivery of meaningful interactions and accelerate your pipeline.
Marketing Automation