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How Modern Marketing Works

Cross Channel Marketing

cross-channel marketing
Deliver an individualized customer experience across marketing channels that drives revenue across email, mobile, social, web, and digital advertising. Oracle Cross-Channel Marketing leverages real-time behavioral data to create a dynamic and self-directed customer path.

Content Marketing

content marketing
Increase the impact of your content by making it simple for marketing teams to create content, map to buyer personas, and integrate with cross-channel campaigns. Oracle Content Marketing helps marketers transform content from a nebulous necessity into a strategic asset.

Social Marketing

social marketing
Listen to customer conversations with greater depth and intelligence. With unified social listening, analytics and engagement under one platform, Oracle Social Marketing helps marketers transform social insights into rich engagement.

Data Management Platform

data activation
Transform data into actionable audience intelligence to engage customers across your entire marketing ecosystem. The Oracle Data Management Platform uses your proprietary data and connects to pre-integrated Oracle Data Cloud third-party data.

What's New

Optimizing Web & Mobile

Together, Oracle and Maxymiser will strengthen the most comprehensive solution to test and optimize the customer experience.
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Customer Stories


Intel’s look-alike audiences—created by Oracle Marketing Cloud—surpassed campaign benchmarks for engagement by 75%.
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Best Practices

Marketing Leadership

Today's CMO is under great pressure to deliver measurable and attributable results. Marketing leaders can find key insights here.
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