B2B and B2C marketers use Oracle Marketing Cloud, an integrated portfolio of best-in-class applications, to drive sales and strengthen brand and customer loyalty. Oracle Marketing Cloud offers the industry’s richest datasets and most adaptive intelligence so marketers can deliver irresistible, consistent, and connected experiences to customers—wherever they are and however they choose to engage.
Oracle Marketing Cloud addresses the entire marketing lifecycle, from reaching out to anonymous prospects to converting them into known customers, and then retaining and growing customer relationships. Once you have your best customers, use lookalike-modeling to find more—starting the cycle again.
As an integrated part of Oracle’s CX suite, Oracle Marketing Cloud delivers a connected customer experience beyond the organizational bounds of traditional marketing into sales, service, commerce, and loyalty.
The ability to deliver messages directly to your customers has changed marketing and enabled a new level of personalization. The more individualized the available data, the more customized and hypertargeted the interaction can be—whether it’s through web, mobile, or social channels. But this has not necessarily made marketing easier. As consumers and customers are inundated with more messages, there are new challenges. For a marketer, being heard above the noise has never been more difficult.
Ultimately, our objective is to help marketers achieve new levels of visionary marketing. Technology should automate the low-value, manual, day-to-day marketing tactics and free up your marketers to spend more time on strategy and vision. The whole point of marketers using technology in the first place is to unleash their human potential. So they can spend time doing what computers can’t—applying creativity, relying on their instincts, and driving visionary marketing.
At a time when there’s more scrutiny on marketing budgets, time constraints on your employees, and limits on the talent you can bring on board, it just makes sense to use technology to work less, but market more.
Oracle Marketing Cloud for industries leverages the best-in-class product portfolio to address distinct, industry-specific requirements. With solutions for financial services, communications, consumer goods, and more, Oracle enables marketers to accelerate the delivery of innovation, enhance customer experiences, and improve margins to drive competitive advantage.
Whether you are a B2C marketer orchestrating high-volume marketing programs to attract the very best customers, a B2B marketer focused on generating the highest quality leads for your sales teams, or a B2B2C brand transitioning to selling directly to your customers, Oracle Marketing Cloud has the tools and expertise to ensure your success. We recognize that each of your businesses is unique and offer solutions built for the challenges you face.
Comcast gets 20:1 return on customer experience with Oracle.Watch video case study (2:14)
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