Modern Students. Modern Engagement.
Modern Marketers in higher education create 1:1 personal connections to ensure a consistent and synchronized experience throughout the student lifecycle. And these marketers know that the path to lifelong loyalty is through deeper, more personalized student relationships. At Oracle, we believe that the best way to achieve this desired outcome is through enterprise-ready integrated solutions—so you can unite disparate data across different systems into a single source to orchestrate individualized student experiences across multiple channels.
Aggregate data for personal engagement.
Using data-driven marketing, marketers are mining insights from information to gain a competitive advantage and drive success. Your students are everywhere, creating fragmented data across different platforms. Higher education marketers need solutions to capture and aggregate all their data, unlock the value, and activate it to deliver the highly personalized, contextual digital engagement modern students expect. With the power of a data management platform (DMP), Modern Marketers can build actionable audiences while augmenting first-party, second-party, and third-party data.