Simplify with One Platform to Connect Audience Data, Marketing Apps, and Media
The Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to an individual customer, orchestrate a relevant experience, and analyze the performance of their efforts. Oracle Marketing Cloud features six simple but powerful solutions:
- Marketing Automation. Simplify and energize marketing automation campaigns with Oracle Eloqua.
- Cross-Channel Orchestration. Create measurable, cross-channel customer experiences with Oracle Responsys.
- Data Management Platform. Transform your marketing data into actionable audiences to target across the marketing ecosystem with Oracle BlueKai.
- Testing & Optimization. Optimize web, mobile, and apps with Oracle Maxymiser.
- Digital Analytics Collect, process and deliver actionable customer intelligence at scale with Oracle Infinity.
- Content Marketing. Create rich customer personas to build content around, then align with campaigns.
- Social Marketing. Listen deeply to customer conversations about your product, brand or service, and engage with messaging.