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Marketing Measurement

Marketing to Businesses

Marketing Measurement

Identify Campaigns That Drive Revenue

Powerful Revenue Analytics and Campaign Reporting.
Modern Marketers need to measure everything and demonstrate the impact marketing initiatives have on generating qualified sales leads and revenue. Email marketing analytics gives you access to reports and dashboards so you can quickly assess the sales and marketing funnel on a single marketing platform. Visualize the performance and revenue impact of marketing campaigns.
Immediate visibility into performance and pipeline.
Use the most flexible and powerful reporting package for marketers that are serious about measuring their business impact. These marketing dashboards and reports can help guide decisions across the whole organization.
See revenue, leads, and campaign results. 
  • Email campaign and marketing analysis.
  • Sales Qualified Leads (SQLs).
  • Sales opportunities by region or product.
  • Website traffic, social media, and blogs.
  • Campaign revenue attribution.
Sharing marketing intelligence insights.
Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.
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Measuring the Effectiveness of Your Content Marketing

This 5-step process to prove value and grow your business includes how to create measurable goals and define your sales and marketing funnels and associated content.



White Paper
marketing automation

SiriusView: Marketing Automation Platforms 2015

Read this SiriusView of B2B marketing automation platforms to see vendor comparisons, differentiators across use cases, solution challenges, and other key evaluation criteria.


The Demand Gen Pro’s Cookbook

Read about cooking up Modern Marketing success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle campaigns, lead nurturing, and customer lifecycle.

White Paper

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle (Eloqua) as a Leader in its “Magic Quadrant for CRM Lead Management.” 4 August, 2015



Success Stories

Basware Aligns Marketing and Sales to Leave No Lead Behind

Basware aligned sales and marketing by developing a program to help solve their funnel challenges.

View Case Study

TalkTalk Business Succeeds with Engaging Conversations

TalkTalk Business needed to simplify complexity and generate leads qualified to a higher standard.

View Case Study

“Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together.”

Paul Higgins | Marketing Director, TalkTalk Business


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