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Life Sciences

Industry Marketing

Oracle Marketing Cloud for Life Sciences

Personalize Life Sciences Communications for Healthcare, Pharma, Biotech, and Medical Devices

Life sciences marketers in pharmaceuticals, biotechnology, and medical device manufacturing need to reach many complex audiences. Modern Marketers in life sciences are delivering personalized messages by channel and influencer, increasing revenue, and reducing costs. They use marketing automation technology and expertise that speaks their language.
 
Get the 360˚ customer view with Digital Body Language.
Create and send highly personalized communications across all channels. Target and segment dynamically according to audience. Use social, profile, and website data to trigger automated communications for immediate engagement with prescribers, providers, and other healthcare professionals.
 
Design and deliver 1:1 conversations.
  • Build targeted campaigns to start conversations that build relationships.
  • Achieve 1:1 personalization by truly knowing audiences with marketing automation.
  • Increase engagement with integrated content marketing personalized by persona.
 
Contact Us

We want to hear from you.
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Guide
four-perspectives-life-sciences

Four Perspectives That Help Build Business Advantage

See how to join the elite group of Life Sciences companies achieving sustained growth.

Download
life-sciences-01

Empower sales to effectively engage.

Give sales the tools to effectively engage targeted healthcare professionals (HCPs) with relevant talking points based on Digital Body Language, send approved emails, and trigger automated follow up.
 
life-sciences-02

Launch campaigns faster with blueprint templates.

Use a gallery of prebuilt best practice blueprints to launch your campaigns fast. Just insert your images, logos, and copy. You also get examples for each campaign to help you brainstorm your copy:
  • Live Medical Event Campaign
  • Digital Medical Event Campaign
  • Pre-eDetail Enrollment Campaign
  • Post-eDetail Product Education Campaign
  • Formulary Campaign
  • Disease Awareness
  • Medication Conversion
  • Medication Adherence
  • Community Development

 

FEATURES & BENEFITS

Campaign Templates

Taking advantage of prebuilt life science blueprint templates to get started fast.
  • Use basic templates that include layout and formatting ready for your copy and graphics.
  • Launch new campaigns in days not weeks using secure and compliant practices.
  • Adapt prebuilt life sciences templates for Live Medical Events, Digital Medical Events, eDetailing, and Formulary with emails, dynamic content, and landing pages based on best practices.
 

Communications

Personalizing life sciences communications with tailored messages across channels.
  • Send relevant messages across email, web, mobile, display, and social.
  • Deliver content in context to increase engagement at all stages.
  • Develop authentic 1:1 relationships with customers.
  • Nurture with a steady stream of personalized communications.
  • Attract new customers while cultivating long-term loyalty and revenue.
  • Send push notifications across devices using email, SMS, display, and more.
 

Segmentation

Aligning life sciences audience interests with the information they require.
  • Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database.
  • Summarize digital behavioral data in multiple ways according to audience by persona.
  • Deliver specific campaigns based on profiles and common behaviors.
  • Track responses to specific campaigns and align interests to content.
 
 

Data Management and Actvation

Applying powerful data taxonomies specifically tailored to target life sciences prospects and customers.
  • Connect first-party data you’ve collected, second-party or partner shared data, and third-party data gleaned from external providers on a data management platform (DMP).
  • Unify data sets with enterprise data from sales transactions, CRM, and commerce systems.
  • Activate your data to support your campaigns for dramatic improvements in relevance and value across every channel and touch point.
 

Analytics and Dashboard

Putting powerful reporting and website analytics at a marketer’s fingertips.
  • Take advantage of reports and dashboards, web analytics, campaign performance, and email revenue calculator.
  • Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.
  • Track how marketing efforts are driving engagement and ultimately revenue.
  • Produce high-level dashboards and drill into specific details by campaign.
 
 

Modern Marketing Success

Achieving successful life sciences marketing implementation and rapid time to value.
  • Use our innovative methodology that accelerates the success of your implementation.
  • Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.
  • Rely on a team of knowledgeable experts in life sciences marketing, marketing automation, implementation, and pharmaceutical campaigns.
  • Expand your understanding of marketing best practices and more with education and certification programs.
  • Join our Topliners community to collaborate online with thousands of Modern Marketers.
  • Connect in person to share best practices at our road shows, conferences, and local events.
 

RESOURCES

Guide
navigating-prescribers-path-life-sciences

Navigating the New Prescriber's Path

Pharmaceutical companies are trying to forge new relationships and are looking for the right marketing tools to help them do it.

Download
White Paper
frost-sullivan-marketing-automation-life-sciences

Traditional Marketing and the Pharmaceutical Market

Pharmaceutical companies market directly to consumers and healthcare professionals, as both groups have much easier access to all of the relevant drug safety and effectiveness information directly from the web.

Download
Guide
new-detail-mans-journey-life-sciences

The New Detail Man's Journey

Pharmaceutical companies have turned to multichannel marketing as a way of reaching their target audience.

Download
  • White Paper
    frost-sullivan-affordable-care-act-healthcare

    The Affordable Care Act

    Frost & Sullivan takes a close look at the payer and provider markets in the healthcare industry and discusses the primary challenges faced by the marketing and sales organizations.

    Download
  • White Paper
    frost-sullivan-marketing-automation-sales-growth

    Marketing Automation

    Frost & Sullivan explains how marketing automation helps drive trigger-based marketing across different verticals and enhances the value proposition of complementary solutions.

    Download
  • Guide

    Digital Marketing for Healthcare

    Healthcare marketing offers opportunities to thrive. New tools and strategies can unify disconnected processes and connect stakeholders. Learn the five key enablers of success.

    Download
  • White Paper
    frost-sullivan-healthcare

    The Affordable Care Act

    Take a closer look at the payer and provider markets and learn how marketing automation helps marketers overcome their challenges and realign their marketing initiatives.

    Download
  • Datasheets
    life-sciences

    Life Sciences

    Deliver relevant marketing content that promotes brand and products, satisfies compliance and audit requirements, increases revenue, and reduces costs.

    Download
  • White Paper
    frost-sullivan-pharmaceutical

    Traditional Marketing and the Pharmaceutical Market

    Consumers use email, social, mobile, web, and print. Effective cross-channel marketing of a drug with targeting and personalization is crucial to pharmaceutical company success.

    Download
  • White Paper
    bring-drug-to-market

    You’ve Spent Millions on R&D to Bring a Drug to Market

    Do you use marketing technology to maximize revenue, brand awareness, and loyalty? Pharmaceutical marketers must embrace Modern Marketing. Consider seven reasons why.

    Download
  • Briefs
    detail-journey

    The New Detail Man’s Journey

    Personal detailing with physicians used to be handled by the sales department. But now pharmaceutical companies have turned to multichannel marketing to reach their target audience.

    Download
  • Guide
    modern-marketing-pharmaceutical

    Modern Marketing for Pharmaceuticals

    Pharmaceutical companies have used sales reps to target providers, payors, and patients. But Modern Marketing takes advantage of new communication channels and marketing automation.

    Download
  • Guide
    digital-marketing-hipaa-life-sciences-tn

    Digital Marketing According to HIPAA

    Pharmaceutical marketers face challenges getting their message across—all while still remaining compliant to the US Health Insurance Portability and Accountability Act (HIPAA).

    Download
  • Guide
    medical-device-marketing-life-sciences-tn

    Medical Device Marketing in a Digital Age

    Medical device manufacturers are becoming customer-centric, creating personalized marketing experiences using online behaviors and data activation.

    Download
  • Briefs
    prescribers-path-medical

    Navigating the New Prescriber’s Path

    Five key changes to the healthcare environment have affected the way physicians make prescription decisions and have spurred new approaches to fuel prescription sales.

    Download
  • Datasheets
    adc-pharmaceutical

    Advanced Data Security Services for the Pharmaceutical Industry

    Offer personalized marketing communications to get your message across to the right people, but remain HIPAA compliant at the same time.

    Download
  • White Paper
    social-listening-life-sciences

    Best Practices in Social Listening

    Oracle monitored the social behavior and engagement of six life sciences leaders in both content and social media marketing that increased followers and fans.

    Download
  • Datasheets
    omc-healthcare

    Oracle Marketing Cloud for Healthcare Providers

    Promote stakeholder awareness, improve patient and physician engagement, and support compliance and audit needs while increasing revenue. 

    Download
  • Datasheets
    pharmaceutical

    Pharmaceutical

    Pharmaceutical companies need capabilities to create, store, and send marketing-approved messaging, as well as capabilities to send approved messaging for field sales to present to their customers.

    Download

Customer Stories

Success Stories
Life Sciences
Dentsply

DENTSPLY Builds Product Buzz Through Social Media Channels

DENTSPLY International Inc. leveraged social media channels to increase its Facebook audience and build engagement for a key product with its target audience of dental students and alumni.

View Case Study
Life Sciences
Zirmed

ZirMed Enhances Targeting to Double Inquiries and Boost Sales

ZirMed’s marketing organization needed to improve email deliverability for better targeted marketing messages.

View Case Study
Life Sciences
Jackson Healthcare

Jackson Healthcare Builds the Right Relationships Through Lead Nurturing

When Jackson Healthcare launched a strategic nurturing campaign with a give-more-than-ask philosophy, it deepened relationships with key constituents, increased awareness of community health issues, and shared stories of how hospital programs are positively impacting the underserved.

View Case Study

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