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Life Sciences

Industry Marketing

Oracle Marketing Cloud for Life Sciences

Personalize Life Sciences Communications for Healthcare, Pharma, Biotech, and Medical Devices

Life sciences marketers in pharmaceuticals, biotechnology, and medical device manufacturing need to reach many complex audiences. Modern Marketers in life sciences are delivering personalized messages by channel and influencer, increasing revenue, and reducing costs. They use marketing automation technology and expertise that speaks their language.
 
Get the 360˚ customer view with Digital Body Language.
Create and send highly personalized communications across all channels. Target and segment dynamically according to audience. Use social, profile, and website data to trigger automated communications for immediate engagement with prescribers, providers, and other healthcare professionals.
 
Design and deliver 1:1 conversations.
  • Build targeted campaigns to start conversations that build relationships.
  • Achieve 1:1 personalization by truly knowing audiences with marketing automation.
  • Increase engagement with integrated content marketing personalized by persona.
 
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Guide
four-perspectives-life-sciences

Four Perspectives That Help Build Business Advantage

See how to join the elite group of Life Sciences companies achieving sustained growth.

Download
life-sciences-01

Empower sales to effectively engage.

Give sales the tools to effectively engage targeted healthcare professionals (HCPs) with relevant talking points based on Digital Body Language, send approved emails, and trigger automated follow up.
 
life-sciences-02

Launch campaigns faster with blueprint templates.

Use a gallery of prebuilt best practice blueprints to launch your campaigns fast. Just insert your images, logos, and copy. You also get examples for each campaign to help you brainstorm your copy:
  • Live Medical Event Campaign
  • Digital Medical Event Campaign
  • Pre-eDetail Enrollment Campaign
  • Post-eDetail Product Education Campaign
  • Formulary Campaign
  • Disease Awareness
  • Medication Conversion
  • Medication Adherence
  • Community Development

 

FEATURES & BENEFITS

Campaign Templates

Taking advantage of prebuilt life science blueprint templates to get started fast.
  • Use basic templates that include layout and formatting ready for your copy and graphics.
  • Launch new campaigns in days not weeks using secure and compliant practices.
  • Adapt prebuilt life sciences templates for Live Medical Events, Digital Medical Events, eDetailing, and Formulary with emails, dynamic content, and landing pages based on best practices.
 

Communications

Personalizing life sciences communications with tailored messages across channels.
  • Send relevant messages across email, web, mobile, display, and social.
  • Deliver content in context to increase engagement at all stages.
  • Develop authentic 1:1 relationships with customers.
  • Nurture with a steady stream of personalized communications.
  • Attract new customers while cultivating long-term loyalty and revenue.
  • Send push notifications across devices using email, SMS, display, and more.
 

Segmentation

Aligning life sciences audience interests with the information they require.
  • Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database.
  • Summarize digital behavioral data in multiple ways according to audience by persona.
  • Deliver specific campaigns based on profiles and common behaviors.
  • Track responses to specific campaigns and align interests to content.
 
 

Data Management and Actvation

Applying powerful data taxonomies specifically tailored to target life sciences prospects and customers.
  • Connect first-party data you’ve collected, second-party or partner shared data, and third-party data gleaned from external providers on a data management platform (DMP).
  • Unify data sets with enterprise data from sales transactions, CRM, and commerce systems.
  • Activate your data to support your campaigns for dramatic improvements in relevance and value across every channel and touch point.
 

Analytics and Dashboard

Putting powerful reporting and website analytics at a marketer’s fingertips.
  • Take advantage of reports and dashboards, web analytics, campaign performance, and email revenue calculator.
  • Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.
  • Track how marketing efforts are driving engagement and ultimately revenue.
  • Produce high-level dashboards and drill into specific details by campaign.
 
 

Modern Marketing Success

Achieving successful life sciences marketing implementation and rapid time to value.
  • Use our innovative methodology that accelerates the success of your implementation.
  • Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.
  • Rely on a team of knowledgeable experts in life sciences marketing, marketing automation, implementation, and pharmaceutical campaigns.
  • Expand your understanding of marketing best practices and more with education and certification programs.
  • Join our Topliners community to collaborate online with thousands of Modern Marketers.
  • Connect in person to share best practices at our road shows, conferences, and local events.
 

RESOURCES

White Paper

Digital Marketing for Healthcare

Healthcare marketing offers opportunities to thrive. New tools and strategies can unify disconnected processes and connect stakeholders. Learn the five key enablers of success.

Download
Datasheets
life-sciences

Life Sciences

Deliver relevant marketing content that promotes brand and products, satisfies compliance and audit requirements, increases revenue, and reduces costs.

Download
White Paper
frost-sullivan-healthcare

The Affordable Care Act

Take a closer look at the payer and provider markets and learn how marketing automation helps marketers overcome their challenges and realign their marketing initiatives.

Download

Customer Stories

Life Sciences
Zirmed

ZirMed Enhances Targeting to Double Inquiries and Boost Sales

ZirMed’s marketing organization needed to improve email deliverability for better targeted marketing messages.

View Case Study

“Now that we can target prospects based on web pages they’ve visited or assets they’ve downloaded, our campaigns are much more focused and deliver far better results.”

Laura Snowden | Marketing Manager, ZirMed

TELL ME MORE

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Contact

Use this form to contact an Oracle Marketing Cloud sales professional in your area, or give us a call.

 

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Support

Work closely with our Support & Services experts to optimize and ensure the best overall customer experience.

 

Contact Sales

1-855-695-4418

Regional Sales Contacts:

UK & EMEA: +44 11 8924 3600
Central Europe: +49 89 14302722
ANZ: 1-800-226-412