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Oracle Maxymizer

Testing & Optimization

Oracle Maxymiser: Mobile Apps

Mobile App Optimization and Personalization.

  • Execute consistent, cross channel optimization. Create, edit, and launch campaigns for mobile using a single interface for every device. With Oracle Maxymiser, marketers can rapidly deploy consistent and complimentary experiences across every channel including test campaigns to desktop, smartphone or tablet.
  • Accelerate campaign deployment for mobile apps. Ensure more campaigns are in front of mobile users, at a faster pace, and keeping up with the latest trends. Oracle Maxymiser helps to eliminate normal delays and unnecessary approvals and resubmissions from app stores by ensuring app campaigns can be created, edited, and launched in real time for both iOS and Android operating systems.
  • Align mobile strategies. Discover winning mobile experiences using best-in-class statistical models to better engage every user. Users can access Oracle Maxymiser’s reporting hub to analyze advanced insights which help align key metrics to mobile strategy – all while allowing marketers to efficiently deploy personalized customer experiences to mobile app users.
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Deliver Exceptional Mobile Experiences

How does Oracle Maxymiser help marketers deliver exceptional mobile experiences?
Grounded in data accuracy and facilitated by ease of use, Oracle Maxymiser’s Mobile App capabilities helps organizations quickly deploy cross channel experiences, accelerate campaign deployment and align mobile strategies – ultimately driving personalization and mobile engagement.


Mobile Testing

Read this guide to boost your understanding of mobile testing and optimization.


Oracle Responsys delivers winning formula for animation software PowToon

Animation software company PowToon, turned to Oracle Marketing Cloud to re-engage users, through a safe and effective cart abandonment campaign.

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Mercury Insurance

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%

Mercury Insurance generated 19.9% conversion rate of Basic insurance package after implementing personalization.

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“Oracle Responsys A/B testing capabilities make our content optimization seamless. We increased efficiency by applying an automated messaging approach that was triggered by ongoing user behavior, instead of using recurring broadcast campaigns.”

Ofir Platner | Head of Online Marketing Operations & Analytics | PowToon

CXO Buyer’s Guide

Successful CXO requires an optimization platform that supports testing and personalization for web, mobile, and apps with data integration.

White Paper
Maxymiser A/B Testing & Optimization

The Forrester Wave: Online Testing Platforms

Oracle’s Maxymiser received the highest scores for both Current Offering and Strategy among all vendors in The Forrester Wave™: Online Testing Platforms, Q3 2015. Read Forrester’s evaluation of online testing platforms so you can choose the right vendor to help you thrive in the age of the customer by using testing and optimization.


Everything You Need to Know About A/B & Multivariate Testing

A/B and multivariate testing delivers insights you can use to deliver optimal web, mobile, and application experiences.