Mobile App Optimization and Personalization

  • Execute consistent, cross channel optimization. Create, edit, and launch campaigns for mobile using a single interface for every device. With Oracle Maxymiser, marketers can rapidly deploy consistent and complimentary experiences across every channel including test campaigns to desktop, smartphone or tablet.
  • Accelerate campaign deployment for mobile apps. Ensure more campaigns are in front of mobile users, at a faster pace, and keeping up with the latest trends. Oracle Maxymiser helps to eliminate normal delays and unnecessary approvals and resubmissions from app stores by ensuring app campaigns can be created, edited, and launched in real time for both iOS and Android operating systems
  • Align mobile strategies. Discover winning mobile experiences using best-in-class statistical models to better engage every user. Users can access Oracle Maxymiser’s reporting hub to analyze advanced insights which help align key metrics to mobile strategy – all while allowing marketers to efficiently deploy personalized customer experiences to mobile app users.

 

 

Connect your DMP with Testing and Optimization

  • Connect to any Data: Easily connect to 1st, 2nd and 3rd party data for testing, personalization and optimization initiatives..
  • Seamless Integration:  Oracle Maxymiser and Oracle Data Management Platform integration allows marketers to deliver more personalized online experiences to any audience..
  • Personalize any Experience: Leverage a unified stream of user data to optimize your websites and apps.

Visually Create Campaigns for Mobile Apps

  • Extend Testing to Mobile Apps: Marketers can now extend A/B and multivariate testing to their iOS apps as easily as they would for their website
  • Intuitive Visual Editor: Marketers can create, edit and publish campaigns for app users without relying on technical resources.
  • No App Store Approvals or Resubmissions Needed: Marketers can quickly develop and drive a more optimized and consistent cross-channel experience as visitors move between devices.

Take Report Insights and Put them into Action Immediately

  • Predictive Insights:  Provide the answers pertaining to how personalization efforts are translating to new opportunities.
  • Increase ROI: Leverage native Maxymiser reporting algorithms designed specifically to provide marketing teams with detailed insights pertaining to website campaign performance and visitor conversions.
  • Statistics for the Real World: Leverage your data to gain rational insights that can be transformed into tactical decisions to accelerate your business.

Eliminate Guesswork with Data Driven, Predictive Personalization

  • Powerful, Easy to Use Reports: Access interactive, intuitive reports to analyze campaign results.
  • Insight Driven Campaign Analysis: Use advanced in-depth filter options to slice and dice results down to segments within segments.
  • Access Reports Live User Reports: Easily access campaign reports, at any time, with each user’s selected filter options in place, allowing them to continue building reports from where they left off, and complete their analysis.

Deliver Exceptional Mobile Experiences

How does Oracle Maxymiser help marketers deliver exceptional mobile experiences?
Grounded in data accuracy and facilitated by ease of use, Oracle Maxymiser’s Mobile App capabilities helps organizations quickly deploy cross channel experiences, accelerate campaign deployment and align mobile strategies – ultimately driving personalization and mobile engagement.

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