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Oracle Maxymizer

Testing & Optimization

Oracle Maxymiser: Predictive Insights

Reveal profitable opportunities.

  • Understand where you need to focus. Deliver the next level of Customer Experience Optimization leveraging website data to gain a holistic view of: where to focus, who to target and how to engage – insights that help to reveal new opportunities that have a higher likelihood of turning into revenue.
  • Increase ROI by Enhancing Your Personalization Campaigns.  Automated analysis of customer data provides marketers with information pertaining to: which visitors aren’t converting as well as they could, details around sales funnel engagement drop-off and detailed information about conversions.
  • Leverage real insights for enhanced personalization. Using actionable insights backed by data, marketers are empowered to make rational, sound decisions that can transform marketing strategy, programs and tactics which ultimately accelerate positive business outcomes.
 
 
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Deliver the Next Level of Customer Experience Personalization

How do Predictive Insights help marketers intelligently deliver the next level of Customer Experience Personalization?
Oracle Maxymiser’s Predictive Insights capabilities help marketers gain insights pertaining to optimization efforts – ultimately revealing personalization opportunities which have a higher likelihood of converting to real revenues.

How do Oracle Maxymiser’s Predictive Insights capabilities differ from other tools and platforms?
Oracle brings all the production and analysis functions of testing and targeting into the same platform marketers already use. This allows marketers to: react and respond to emerging data and trends, adapt to seasonality and adjust pricing as inventory demands – all while improving the customer journey every step of the way.

 
Guide
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Customer Insights

Learn how you can use customer insights from website testing to drive conversions and revenue.

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CUSTOMER STORIES Success Stories
Technology
PowToon

Oracle Responsys delivers winning formula for animation software PowToon

Animation software company PowToon, turned to Oracle Marketing Cloud to re-engage users, through a safe and effective cart abandonment campaign.

View Case Study
Insurance
Mercury Insurance

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%

Mercury Insurance generated 19.9% conversion rate of Basic insurance package after implementing personalization.

View Case Study

“Oracle Responsys A/B testing capabilities make our content optimization seamless. We increased efficiency by applying an automated messaging approach that was triggered by ongoing user behavior, instead of using recurring broadcast campaigns.”

Ofir Platner | Head of Online Marketing Operations & Analytics | PowToon
RESOURCES
Guide
cxo-buyers-guide-optimization-gd-oracle

CXO Buyer’s Guide

Successful CXO requires an optimization platform that supports testing and personalization for web, mobile, and apps with data integration.

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White Paper
Maxymiser A/B Testing & Optimization

The Forrester Wave: Online Testing Platforms

Oracle’s Maxymiser received the highest scores for both Current Offering and Strategy among all vendors in The Forrester Wave™: Online Testing Platforms, Q3 2015. Read Forrester’s evaluation of online testing platforms so you can choose the right vendor to help you thrive in the age of the customer by using testing and optimization.

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Guide
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Everything You Need to Know About A/B & Multivariate Testing

A/B and multivariate testing delivers insights you can use to deliver optimal web, mobile, and application experiences.

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