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Oracle Maxymizer

Testing & Optimization

Predictive Insights

Discover Profitable Opportunities for Website Optimization

The Next Level of Customer Experience Optimization (CXO)
What if your data could tell you where you need to focus on your site and who you should be targeting to tap into all the incremental revenue you might be leaving on the table? Our predictive insights solution provides the answers to get to personalization that opens up the profitable opportunities you’re missing campaign after campaign. It’s continuous learning at its best.
 
Increase ROI by Enhancing Your Personalization Campaigns
Automated analysis of all your customer data provides granular insights on which visitors aren’t converting as well as they could. Where are they dropping out of the funnel? And why are their conversions so low? Our insights will answer these questions and guide you along your personalization strategy so you don’t waste a dime on the wrong prospects.
 
Engineered Statisticians
Our expertise is based on years of enterprise experience. We care about actionable insights backed by data. Our engineers built a platform to leverage your data set and give you rational insights that can be transformed into tactical decisions to accelerate your business. It’s all about the end game of insights, profits, and happy customers.
 
 
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Guide
customer-insights-testing-gd-oracle

Customer Insights

Learn how you can use customer insights from website testing to drive conversions and revenue.

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FEATURE HIGHLIGHTS
Get Started with Testing and Targeting Using Automated Audience Insights
Oracle Maxymiser’s proprietary algorithm automatically analyses all session data tracked on page or imported from third-party data feeds – such as CRM data, DMP audience segments, web analytics and social content, purchase history and offline data, etc. Our predictive insights solution aggregates this data and provides marketers with granular reporting on which visitors are not converting as well as they should, and where on the web and mobile site they are dropping out of the funnel. Gain the insights you need to successfully set yourself up for successfully targeting and personalization!

 

Go Beyond The Winner-Fits-All And Start To Personalize For Each Individual
On top of reporting on the winning experience across the entire audience, Oracle Maxymiser’s predictive insights automatically uncover new customers profiles that can be targeted in future personalization. With this information in hand, marketers can report on profitable opportunities for optimization and ultimately drive the maximum uplift in conversions and mobile sites.

 

 
 
RESOURCES
Guide
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CXO Buyer’s Guide

Successful CXO requires an optimization platform that supports testing and personalization for web, mobile, and apps with data integration.

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White Paper
Maxymiser A/B Testing & Optimization

The Forrester Wave: Online Testing Platforms

Oracle’s Maxymiser received the highest scores for both Current Offering and Strategy among all vendors in The Forrester Wave™: Online Testing Platforms, Q3 2015. Read Forrester’s evaluation of online testing platforms so you can choose the right vendor to help you thrive in the age of the customer by using testing and optimization.

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Guide
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Everything You Need to Know About A/B & Multivariate Testing

A/B and multivariate testing delivers insights you can use to deliver optimal web, mobile, and application experiences.

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CUSTOMER STORIES Success Stories
Retail
Notonthehighstreet.com

NotOnTheHighStreet.com Personalizes Experience with Oracle

NotOnTheHighStreet.com uses Oracle Marketing Cloud testing and optimization to test campaigns and optimize customer experiences all the way through the checkout funnel while marketing 170,000 unique products with 30% of them personalized.

View Case Study
Financial Services
Standard Life

Standard Life Uses Testing and Optimisation to Drive CRO

Through web testing and optimization, Standard Life achieved impressive CRO with 217% uplift in click through rates.

View Case Study
Travel
Flybe

Flybe Revenues Soar After Optimizing Online Customer Experiences

Flybe increases the number of bookings on scheduled UK flights by 6.9% after optimizing the online customer experience.

View Case Study
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