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Oracle Maxymizer

Testing & Optimization

Oracle Maxymiser: Predictive Insights

Reveal profitable opportunities.

  • Understand where you need to focus. Deliver the next level of Customer Experience Optimization leveraging website data to gain a holistic view of: where to focus, who to target and how to engage – insights that help to reveal new opportunities that have a higher likelihood of turning into revenue.
  • Increase ROI by Enhancing Your Personalization Campaigns.  Automated analysis of customer data provides marketers with information pertaining to: which visitors aren’t converting as well as they could, details around sales funnel engagement drop-off and detailed information about conversions.
  • Leverage real insights for enhanced personalization. Using actionable insights backed by data, marketers are empowered to make rational, sound decisions that can transform marketing strategy, programs and tactics which ultimately accelerate positive business outcomes.
 
 
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Deliver the Next Level of Customer Experience Personalization

How do Predictive Insights help marketers intelligently deliver the next level of Customer Experience Personalization?
Oracle Maxymiser’s Predictive Insights capabilities help marketers gain insights pertaining to optimization efforts – ultimately revealing personalization opportunities which have a higher likelihood of converting to real revenues.

How do Oracle Maxymiser’s Predictive Insights capabilities differ from other tools and platforms?
Oracle brings all the production and analysis functions of testing and targeting into the same platform marketers already use. This allows marketers to: react and respond to emerging data and trends, adapt to seasonality and adjust pricing as inventory demands – all while improving the customer journey every step of the way.

 
Guide
customer-insights-testing-gd-oracle

Customer Insights

Learn how you can use customer insights from website testing to drive conversions and revenue.

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CUSTOMER STORIES Success Stories
Retail
Notonthehighstreet.com

NotOnTheHighStreet.com Personalizes Experience with Oracle

NotOnTheHighStreet.com uses Oracle Marketing Cloud testing and optimization to test campaigns and optimize customer experiences all the way through the checkout funnel while marketing 170,000 unique products with 30% of them personalized.

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Entertainment
igame

iGame Bases Decisions on Numbers and Facts with Oracle

iGame uses Oracle Marketing Cloud to base decisions on numbers and facts instead of relying on a gut feeling, optimize marketing spend, and test customer experiences while marketing across all their brands at this gaming company.

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Travel
Flybe

Flybe Revenues Soar After Optimizing Online Customer Experiences

Flybe increases the number of bookings on scheduled UK flights by 6.9% after optimizing the online customer experience.

View Case Study
RESOURCES
Guide
cxo-buyers-guide-optimization-gd-oracle

CXO Buyer’s Guide

Successful CXO requires an optimization platform that supports testing and personalization for web, mobile, and apps with data integration.

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White Paper
Maxymiser A/B Testing & Optimization

The Forrester Wave: Online Testing Platforms

Oracle’s Maxymiser received the highest scores for both Current Offering and Strategy among all vendors in The Forrester Wave™: Online Testing Platforms, Q3 2015. Read Forrester’s evaluation of online testing platforms so you can choose the right vendor to help you thrive in the age of the customer by using testing and optimization.

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Guide
multivariate-testing-gd-oracle

Everything You Need to Know About A/B & Multivariate Testing

A/B and multivariate testing delivers insights you can use to deliver optimal web, mobile, and application experiences.

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